Judging Criteria

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists. These will be announced on 18 May 2018. Judges will meet to discuss the highest scoring entries and agree the winner for each category. The winners will be announced on the evening of 21 June 2018.

 

Judging Criteria

Campaign Awards (1-18)

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between April 2017 - April 2018.

Each entry must include information under the following headings:

•   Total budget

•   Objectives

•   Strategy & target audience

•   Creativity & implementation

•   Results & evaluation

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include upto three pieces of supporting materials.

 

Platform / Technology Award (19)

The judges will be looking for a clear description of an outstanding platform or technology, with indication of budget. Judges will be looking for new features / tools added in the last twelve months. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between April 2017 - April 2018. 

Each entry must include information under the following headings:

•   Total Budget

•   Overview of the platform / technology

•   Why you think your entry should win

Any entries that do not include information under all of these headings wil be marked down. If appropriate you may include upto three pieces of supporting materials. 

 

In addition to the above judges will uterlise the log in & password provided to mark the following: 

•   The usability/functionality of the product

•   The effectiveness and performance of the product

Please note if you're unable to provide a login please contact scot.furness@dontpanicprojects.com.

 

IN-HOUSE TEAM / AGENCY AWARDS (20-22)

The judges will be looking for evidence of great teamwork, creativity, effective implementation and tangible and demonstrable results in the team / agency award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words and should focus on work completed between April 2017 - April 2018.

Each entry must include information under the following headings:

•   Details of the team / agency

•   Team / agency objectives

•   Recent campaign example

•   Recent achievements

•   Challenges

•   Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. 

 

SUPPORTING MATERIAL

A company or campaign logo (in JPEG or PDF format, max 2MB) must be uploaded along with each entry (this may be used on the website, event brochure and presentations should you be shortlisted). 

If appropriate you may upload up to 3 pieces of supporting materials along with your entry. These can be in JPEG, PDF or Microsoft Word and must be under 2MB and could include items such as:

•   Audited accounts

•   Team CV's

•   Training and development records

•   Copies of media coverage

•   Media evaluation

•   Client references

•   RAJAR / ABC circulation figures

•   Website analytics

•   Testimonials

•   DVDs / CDs

•   Publications

•   Marketing materials

•   Photography

•   Weblinks

•   Market research findings