Published by isobel.regan@dontpanicprojects.com
Published Date 13.07.2023 
DesignMyNight (part of The Access Group) is one of the UK’s (and now Australia’s) leading hospitality discovery platforms. We’re champions of helping people find something great to do, from unusual brunches to stunning London restaurants and supply fun going out ideas from Manchester to Brighton and beyond.
We entered the In-House Content Team Of The Year category because we’ve always taken a hugely organic and creative approach to our content and marketing strategies, and wanted to recognise the team for their consistent efforts and commitment to the brand.
We don’t rely on heavy budgets to get results, and take pride in using the basics to big success, from using competition partnerships to extend our brand reach (for example our most recent LoveHoney partnership which resulted in over 8,000 entrants and 103,000 social reach) to a major emphasis on organic SEO and direct consumer searches.
Without the need for paid ads, we find ourselves in top 3 positions for over 47,000 hospitality-crucial keywords, have managed to grow our audience by 22% and celebrate over 3.9 million monthly users, weighted heavily by our organic presence, and putting our user first.
Lockdown was also a part of our application. Working in hospitality during the height of Covid wasn’t easy, not only from an internal team sense, but also when it came to supporting a lot of our B2B customers. How do you market bars, restaurants and events when everywhere is closed? We launched DeliverMyNight, not only to give those at home suggestions for restaurant delivery services, and online activities and experiences, but also to give our B2B customers an extra marketing platform during one of the most difficult trading times they have ever experienced. Showing that once again we’re driven by our users, and also support our Collins and Tonic customers however we can.
So why did we enter the UK Content Awards?
Our team works really hard, it’s as simple as that, and entering the UK Content Awards meant we could finally give major recognition to that effort outside of just support and acknowledgement of accomplishment from internal leaders. The team at DesignMyNight really care, and we wanted to make sure that their passion doesn’t go unnoticed. It’s easy to say thank you every day, but getting that award truly puts a platform to that work ethic and let’s be honest, we think it would look pretty cool on an office shelf.
Author: Katie Kirwan, Head Of Brand at DesignMyNight
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