Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

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Judges

Raj Basi | Digital Content and Engagement Manager | Harrods

Raj is a strategic storyteller working in the Employee Experience team at Harrods. With over five years experience in digital content, and an insatiable appetite for bringing the employee voice to life, Raj knows how to use the mechanics of content to drive a sense of connection, engagement and belonging. Whether it’s tactically driving people-led experiences or putting her heart into small touches, everything she does is to support Harrods’ ambition to create a human and memorable employee and candidate experience.

Kirsten Beacock | Corporate Communications and Public Relations EMEA | lastminute.com

Kirsten Beacock is the Corporate Communications and Public Relations EMEA lead at lastminute.com - the European TravelTech company. Having started out as a journalist, she’s since spent more than a decade in the digital marketing industry, working in SEO, content marketing and production and digital PR. She’s currently leading and formulating the strategy for ESG & DE&I, hybrid working communication and talent acquisition via employer branding. Having written several award-winning corporate entries, she knows how much work goes into them and can’t wait to see what this year's contributors bring.

Carlotta Bonafini | SEO product manager | Edreams Odigeo

Carlotta is the global SEO product manager at Edreams Odigeo, where she is overseeing all the landing pages and the organic customers acquisition. She started her professional career in the marketing field working for Expedia in the search department. She directed various regional projects before moving into a global position in Vodafone, where her initiatives created outstanding results whilst pioneering new processes. She supervised both creative campaigns and technical projects, and launched many impactful ideas. Carlotta graduated from London Metropolitan University and Milan Catholic University. Passionate about high-tech, she is working on improving her coding skills and is always eager to expand her technical knowledge.

Hannah Bryce | SEO & Content Manager | Bensons for Beds

Hannah lives and breathes engaging, data-led content. For over a decade she has championed content that has a purpose – with user intent, relevancy and the full organic experience at the heart of everything that’s created or improved. An eCommerce specialist, Hannah’s expertise lies in making sure content performs; by showing up in the right places, aiding user journeys and providing real tangible credibility, often in the form of data and statistics – all of which has led to vastly improved conversions for companies within the homeware, health and legal industries. Both at work and in her own time, Hannah loves to test ‘what happens if’ with digital content. From testing whether adding intent-led schema to product description pages in order to see if capturing researchers on a high conversion page is effective, to giving inanimate objects personalities, Hannah uses her breadth of knowledge across technical SEO, love of data and creativity with words to test what works best and then to test what can improve it further. Outside of work Hannah creates and amplifies content for her own eCommerce store, its social media channels and email campaigns. She has featured on several digital marketing panels and podcasts and was also the co-host of the ‘SEO SAS podcast’ from 2018 to 2021.

Andrew Diggle | Head of Digital Content | Formula 1

Andrew is a deeply experienced global media leader, expert in directing large-scale sports and entertainment digital platforms, international fan engagement and commercialisation. Currently he oversees global digital content for Formula 1, one of the fastest growing sports across digital platforms in the world. Previously Andrew oversaw Content, Programming and Production at Manchester United, and directed all of its media platforms through unprecedented digital transformation, growth and extension in a ground-breaking commercial and digital environment. Prior to Sport, Andrew was central in B2B and B2C start-ups in funding and innovation support, and digital publishing in the scientific, medical and reference areas.

Rami El-Boghdadly | Digital Marketing Consultant | Be Marketing

Rami is an experienced marketing professional who has advised global businesses on how to engage customers through digital content. He lectures in Digital Marketing at MMU, and is the director of a specialist digital marketing, PR and communications agency, working with a mixture of B2B and B2C clients in the UK and internationally.

Lyndsey Evans | FOUNDER | COLLABORATIVE FOLKS

Lyndsey runs the PR & communications freelance network, Collaborative Folks, which she launched after 20 years working in both inhouse and agency marketing communications roles, spanning PR, content marketing and brand strategy. Prior to this she headed up comms at retailers AO.com and Iceland Foods, as well as worked at some of the north west’s biggest agencies. Lyndsey’s experience spans 70+ brands across 20 sectors and includes Bentley Motors, Gumtree, Very, Specsavers and Marks & Spencer. At AO.com, Lyndsey transformed the brand's reputation from a little-known online white goods specialist to one of the most talked about emerging online retailers over a four year period. She also introduced the company’s first PR, content and influencer team and after inheriting a decimated search profile brought the business' search rankings back to page 1 from page 100 following a Google penalty. Lyndsey has won many industry awards and has been named a top 50 in-house communicator in the north.

Stefan Evans | Head of Creative and Social Content | Social Chain

Building communities on social media for over a decade, Stefan has refined his craft in content management through a creative education in arts management (MA, University of Manchester) and design (BDes, Liverpool). Stefan has headed up award-winning content teams, developing and delivering social media strategies for household brands, including Coca Cola, HMD Nokia and the FA Cup to name but a few.

Harry Foges | Head of Content

Harry has 20 years’ experience working in content marketing. He began his career as a football journalist before taking up content leadership positions at Orange, BT (Sport) and Zoopla. His work has won a number of industry awards.

Leighton Friend | Director & Lead Digital Strategist | Pather Friend Digital

Leighton is an experienced digital marketing strategist, whose career spans over a decade in the industry. Leighton has crafted his skills at an award-winning agency, developed digital marketing strategies for world-renowned brands, including National Geographic and Fox International Channels, and built the digital marketing presence for one of the UK's largest independent Real Estate Management companies. Leighton has recently launched his own property marketing consultancy, where he helps property companies achieve their business objectives through advanced digital marketing strategies and implementation.

Dee Goldstraw | Senior lecturer | Manchester Metropolitan University

A senior lecturer in marketing and digital communications at Manchester Metropolitan University, Dee specialist area is content marketing, where she teaches across a number of content strategy units. Reading for her PhD has taken her research into the area of exploring online influencers, in particular on Instagram, and their impact on women. A PR professional for more than 15 years, Dee has worked in a mixture of PR, digital marketing and events agencies across the north of the UK as well as working freelance.

Harriet Gorbeck | Head of Content | Phoenix Group

With over 19 years in the Marketing profession Harriet worked in the Professional services, Financial services and Telco/Tech sectors. Harriet has established huge integrated content programmes and specialises in building editorial and content functions that have a customer focus at the core. She truly believes that by really understanding the customer, how they engage with a brand and how they search or look for content in their personal as well as professional lives and tailoring content to their needs is key to building an awareness to conversion strategy that works.

Marc Herman-Cohen | Marketing Manager | Wix

Marc is a digital marketer, analyst, and researcher with more than 13 years of experience in content creation, writing and localisation across different fields (NGO, governmental & private sector) and industries. He has experience in investigative and data journalism (VOCATIV) analysing the web, social media, deep web, and the dark net. In recent years he has been the localisation expert for start-ups and their content assets bridging language and cultural gaps, helping companies grow. Currently at Wix.com, Marc leads marketing content for the DACH countries. He holds a PhD and is presently visiting postdoctoral researcher at Reichman University (Israel) School of Psychology.

Sharon Jones | Head of Digital Innovation | The King's Fund

Sharon has over twenty years experience in the digital space and has worked across a broad range of media in TV and Radio including BBC and Sky. Her digital career has spanned the public, private and not-for-profit sectors and her passions lie in content, innovation and accessibility.

Katie Kirwan | Head of Content and Website | DesignMyNight

Katie has over 11 years of experience in digital marketing, 9 of those years spent at DesignMyNight, the UK (and now Australia's) biggest hospitality discovery site with some of the industry's best bars, experiences and restaurants (ask her for recommendations, she'd love to lend you a hand). While music journalism was where her career kicked off, it's at DesignMyNight where Katie truly found her passion for content and marketing that is crafted around the user's needs, taking her role from Editorial Assistant to Head of Content and Website. An expert in SEO and audience growth, driving an in-house strategy that has resulted in over 80 million page views a year, Katie's passion is centred around the brand and organic content, with over 17,000 DesignMyNight pages now in 1-3 positions on Google. When she's not obsessing over high-traffic keywords, algorithms and competitive ranking, it's tacos and tattoos that keep her talking.

Steve Kuncewicz | Head of Creative, Digital & Marketing Sector Group | BLM Law

Steve is a Partner and Head of Creative, Digital and Marketing at BLM Law in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500’s 2019 edition, and was a Co-founder if the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor and Co-Chair of Creative ProManchester.

Max Kurton | Head of Content | YunoJuno

Max is an experienced host with a demonstrated history of working in the online media industry with over ten years of experience. Max is current Head of Content for YunoJuno, the UK's leading all-in-one platform to find, hire, manage and pay elite and vetted UK freelancers. It combines a curated marketplace of premium creative and tech talent with the entire hiring lifecycle.

Trond Lyngbo | Senior SEO Consultant

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Kenon Man | Deputy Director of Marketing | University of Nottingham

Kenon has over 10 years experience of creating and producing award winning content in the higher education sector. He is Deputy Director of Marketing at University of Nottingham, but started out in Arts marketing when creating social media content was considered a risky thing to do. Kenon is keen to get more diversity into the mar-comms industry and he’s been awarded a place on the BME Pros Xec leadership course, the first leadership scheme for UK-based Black, Asian, Mixed Race and Ethnic Minority (BME) PR and comms pros.

Debra Mastaler | President | THE MASTALER MEDIA GROUP

Debra is an experienced SEO who specializes in link building and content promotion through traditional and online media outlets. She is an OMCP certified link-building trainer, has written for numerous tech publications and has spoken at over 300 search marketing conferences.

Shiromi Pinto | Digital Content Manager | WaterAid |

Shiromi Pinto is a writer, editor and strategist. She worked at Amnesty International for 15 years, creating communications for flagship global campaigns, including #ToxicTwitter and the hugely successful She is #notacriminal campaign promoting abortion rights in Ireland. She’s also the author of the novel, Plastic Emotions (Influx Press UK/Penguin India, July 2019). Dubbed “one of the gems of the season” by Elle magazine, and a “richly imagined story” by the Guardian, Plastic Emotions was shortlisted for the Royal Society of Literature’s 2020 Encore Award. Shiromi has written short stories for BBC Radio 4, the Victoria & Albert Museum and opendemocracy.net. Her non-fiction has appeared in the Guardian, Architectural Review, Time and others. Today, she freelances for NGOs through her consultancy writingeditingwords.com, using her storytelling expertise for social justice causes. She is currently Digital Content Manager at WaterAid.

Will Piper | Head of Content | Aston Martin F1 Team

An award-winning video specialist with a proven track record of growing, engaging and retaining global audiences for major sports brands, Will Piper is the Head of Content for Formula One's newest team - Aston Martin. Having spent a number of years working in football for Chelsea and West Ham United, and having covered major sporting events throughout his career including the Rugby World Cup, Six Nations, World Athletics Championships and London Marathon, Will made the switch into Formula One in early 2021, joining AMF1 to translate the story of the team's historic return to F1 for the first time in 61 years onto social and digital channels. In his time at Chelsea, Will worked as part of a team that grew digital audiences at scale across various channels - most notably on the club's official mobile app (The 5th Stand) and YouTube channel - while also helping to significantly increase the number of unique users visiting the official club website. His work as part of a team helped the club to win Best Digital Marketing at the Marketing Society Brave Awards in 2020, for the growth and product development of The 5th Stand, and Best Digital Content at the SportsPro Media Awards for a mini-documentary series produced in-house that storied the return of Frank Lampard. Now in the Marketing team at AMF1, Will is tasked with owning the content strategy, managing creative projects, ideating content for major marketing campaigns and is responsible for all output across digital channels.

Ric Rodriguez | Director of Strategic Projects | Vashi

Ric Rodriguez is an experienced digital marketer, with a background that stretches across agency, brand and vendor-side. Ric is the Search Director at Vashi, the bespoke fine jewellery brand, where he currently leads the performance team. He joined from NYSE-listed technology company Yext, where he was the European search marketing expert. Prior to this, Ric led teams at well-known agencies, most notably within iProspect, where he grew online market share for two high street finance brands - and at Croud, where he oversaw all SEO activity for a well-known B2B business across over 100 markets. He was also a part of iCrossing’s, multi-award winning L'Oreal team. Ric is co-author of the Amazon bestselling book "Mastering In-House SEO" and often speaks at marketing conferences.

Tom Rowlands | Content Manager | On the Beach

Tom has over 10 years of experience in digital content, across a range of industries marketing everything from frozen chips to sunny beach holidays. In his current role as Content Manager for On the Beach Holidays him and his team are responsible for getting the most from their vast range of page types, digital assets, and brands, using best practice SEO and CRO. Familiar with delivering campaigns and content to various digital touchpoints, using all sorts of delivery platforms (the good, the bad and the ugly!), Tom is a huge advocate of using the latest technology and systems to maximise the effectiveness of your content.

Rakhi Sinha Jones | Head of Marketing and Audiences | Manchester International Festival

Rakhi Sinha Jones has more than a decade of experience in content marketing, including heading up a team at one of the UK's first and biggest content agencies and leading on campaigns for clients such as Microsoft, Eventbrite, The University of Manchester, MediaCity and One Manchester.

Mutesa Sithole | Strategic Marketing Consultant

Global Marketing leader with deep Content expertise amassed during a decade and a half in Media, Tech, and Professional Services. I work with scale-ups in need of a Marketing Jump Start, and enterprises in need of strategic marketing support. Prior to consulting, I launched the inaugural CSR report for Croatia's first tech unicorn: Infobip, and accelerated content maturity in line with IPO ambitions. I'm humbled to have been afforded the space to create and execute Reuters' first content strategy for effective demand generation and brand positioning. I cut my teeth doing pure content strategy and content marketing by establishing and scaling content marketing for Scandanavia's leading SaaS communications platform. As an up and coming marketer, I was prominent in repositioning the Press Association (now PA Media) as part of a lean team who built a proof of concept for a content marketing agency. This led to an acquisition for which I managed the post-merger rebrand. You will often find me dancing, practicing yoga, cycling or axe throwing. I'm also fond of craft beer, travelling, live music and performing arts, London’s culinary scene (basically eating) and cooking experiments (more food!)

Hannah Smith | Founder | Wonderist

Hannah Smith spent 7 years working in offline marketing (they just called it ‘marketing’ back then) until her fairy godmother told her that the internet was the future. Not one to ignore such sage advice, she made the switch to online marketing in 2007. Over a five and half year period at Distilled, she was part of the creative team which delivered over 14,000 pieces of linked coverage. Then, for close to three years, she led the creative and PR team at Verve Search. In that time she was responsible for launching more than 150 creative content pieces which generated over 8,250 pieces of linked coverage. Her work for clients has won multiple awards, and she’s spoken at numerous conferences including MozCon, SMX, SearchLove, and BrightonSEO. In 2019 she founded Worderist.com offering consultancy, coaching, training, and ongoing support to help agency-side and in house creative teams make content which delivers results.

Bianca Spada | International Social Media Marketing | Facebook

Bianca is a global digital strategy expert with 10 years experience of delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies. She is an expert in consolidating and creating brand new social strategies to significantly increase the visibility of brands online. Bianca has a proven record of radically turning around performance and generating 3-figure growth within 12 months of working in a company.

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