Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

Become a Judge Previous Judges

Head judges

Lucie Brand | Group Brand Content Manager | Legal and General

With 20 years’ experience in marketing and communications, Lucie’s most recent role is Group Brand Content Manager at Legal and General (L&G). Lucie cut her teeth working in the communications team in an acute NHS Trust for 8 years and went on to hold senior roles in further education and an NHS community trust where she was Head of Communications and Engagement. Throughout her career Lucie has specialised in strategic communications and digital project management and is more recently enjoying working on social media and brand content for L&G to support their inclusive capitalism ethos.

Laura Crimmons | Senior Digital Manager | Ringier

Laura is the Founder of Silverthorn, Digital PR agency that that fuses data with creativity to deliver campaigns that give you measurable results. She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2018 and 2017 50 Women in Digital Under 30 and was shortlisted for the CIPR’s Outstanding Young Communicator 2017. Laura has led campaigns that have gained coverage by top international publishers such as BBC, Mashable, Daily Mail and many more. Laura is a regular trainer and speaker at industry events such as PRmoment, INBOUND2017, Learn Inbound, UnGagged Vegas, Yoastcon, SMX München and BrightonSEO, where she has delivered the link building/Digital PR training since 2013.

Ric Rodriguez | Search Director | Vashi

Ric Rodriguez is an experienced digital marketer, with a background that stretches across agency, brand and vendor-side. Ric is the Search Director at Vashi, the bespoke fine jewellery brand, where he currently leads the performance team. He joined from NYSE-listed technology company Yext, where he was the European search marketing expert. Prior to this, Ric led teams at well-known agencies, most notably within iProspect, where he grew online market share for two high street finance brands - and at Croud, where he oversaw all SEO activity for a well-known B2B business across over 100 markets. He was also a part of iCrossing’s, multi-award winning L'Oreal team. Ric is co-author of the Amazon bestselling book "Mastering In-House SEO" and often speaks at marketing conferences.

Tom Rowlands | Content Manager | On the Beach

I’ve got 10 years of experience working in both print and digital marketing roles, across a range of industries from FMCG to retail to beach holidays. I now work as the Content Manager at On the Beach in Manchester, where I – with the help of my incredible team of writers – am responsible for managing all online product information, applying SEO best practice to create holiday landing pages, and producing engaging digital content, either as standalone campaigns or to support our creative brand work.

Bianca Spada | Social Media Consultant | Apple

Bianca is a global digital strategy expert with 10 years experience of delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies. She is an expert in consolidating and creating brand new social strategies to significantly increase the visibility of brands online. Bianca has a proven record of radically turning around performance and generating 3-figure growth within 12 months of working in a company.

Judges

Carlotta Bonafini | SEO product owner | Vodafone

Carlotta is leading the SEO team at Vodafone UK, where she is overseeing the development of their new digital strategy. She started her professional career in the marketing field working for Expedia in the search department. She directed many regional projects before moving into a global position where her initiatives created outstanding results whilst pioneering new processes. She supervised both creative campaigns and technical projects, and launched many impactful ideas. Carlotta graduated from London Metropolitan University and Milan Catholic University and has been living in London for over 9 years. Passionate about high-tech, she is working on improving her coding skills and is always eager to expand her technical knowledge.

Lisa Carr | Director | Lansons

Lisa is one of Lansons consumer and financial services experts, bringing 15 years of experience developing leadership strategies and positions for her clients. She helped create and bring to market the award winning launch of Metro Bank, the UK’s first high street bank in over 100 years, she also headed up the high impact media engagement programme for MoneySuperMarket for five years. She now works with LV=, Aldermore and the Post Office to name but a few of her clients. Lisa has won a host of awards for her work, has previously been elected to the PRCA PR Council and is an active member of the PRCA Digital Group. She regularly chairs panel debates on industry issues for the PRCA.

Michael Costanzo | Head of SEO | Internet Fusion Group

Michael recently started his new role as Group Head of SEO at Internet Fusion Group, a fast-growing e-commerce company specialising in gear and lifestyle products across surf, skate, snow and equestrian, as well as premium street and outdoor fashion. Prior to this, Michael has spent the last 3.5 years as Senior SEO Content Manager at Trainline, where he was responsible for driving the international growth strategy through truly scalable and editorial content initiatives across 13 languages. Michael has also spent the earlier part of his career agency-side, working across an extensive range of verticals including retail, FMCG, e-commerce, B2B, finance and more for some of the world’s biggest brands such as Johnson & Johnson, GE, Tiffany & Co. and many more.

David Crawford | Founder | The Digital Strategy Unit

David Crawford has worked for the last 25 years in marketing and digital agencies of all shapes and sizes. He was most recently Managing Director of Branded3, one of the UK’s leading search agencies, and has also held senior positions at McCann, BJL and twenty-six. He has worked directly with clients such as American Airlines, UPS and Bentley as well as help a couple of tech start-ups develop and deliver their digital & marketing strategies. He now works with creative, digital and tech agencies as a Non-Exec Director, Board Advisor and Coach.

Lyndsey Evans | FOUNDER | COLLABORATIVE FOLKS

Lyndsey runs the PR & communications freelance network, Collaborative Folks, which she launched after 20 years working in both inhouse and agency marketing communications roles, spanning PR, content marketing and brand strategy. Prior to this she headed up comms at retailers AO.com and Iceland Foods, as well as worked at some of the north west’s biggest agencies. Lyndsey’s experience spans 70+ brands across 20 sectors and includes Bentley Motors, Gumtree, Very, Specsavers and Marks & Spencer. At AO.com, Lyndsey transformed the brand's reputation from a little-known online white goods specialist to one of the most talked about emerging online retailers over a four year period. She also introduced the company’s first PR, content and influencer team and after inheriting a decimated search profile brought the business' search rankings back to page 1 from page 100 following a Google penalty. Lyndsey has won many industry awards and has been named a top 50 in-house communicator in the north.

Dee Goldstraw | Senior lecturer | Manchester Metropolitan University

A senior lecturer in marketing and digital communications at Manchester Metropolitan University, Dee specialist area is content marketing, where she teaches across a number of content strategy units. Reading for her PhD has taken her research into the area of exploring online influencers, in particular on Instagram, and their impact on women. A PR professional for more than 15 years, Dee has worked in a mixture of PR, digital marketing and events agencies across the north of the UK as well as working freelance.

Greg Harwood | Social Media Manager | The Open University

Greg has over 6 years’ experience developing content strategies for 3rd sector organisations. He’s devised and led numerous award-winning social campaigns and enjoys helping charities produce impactful comms on small budgets.

Richard Keenan-Heard | Head of SEO | Trainline

Richard joined Trainline three years ago from GroupM agency Wavemaker where he spent five years working for global brands including GE Digital, GE Healthcare, Tiffany, Michelin, Johnson and Johnson and Pfizer. As a result, he has a diverse background in SEO and brings a wealth of experience to the judges’ panel. With a growth mindset and a passion for trains matched only by his determination to help customers find the best options for sustainable travel, Richard has assembled the team from the ground up. Now boasting a breadth of talent and expertise across European train travel, the Trainline team continue to take on new, more complex challenges.

Steve Kuncewicz | Head of Creative, Digital & Marketing Sector Group | BLM Law

Steve is a Partner and Head of Creative, Digital and Marketing at BLM Law in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500’s 2019 edition, and was a Co-founder if the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor and Co-Chair of Creative ProManchester.

Mark Leech | Product Expert | Force24

Mark's 15 years of experience in content both in-house and agency-side, managing content campaigns for household name brands such as Interflora, AO.com and Kayak, has led Mark to his current role helping marketers leverage the power of content through automation.

Laura Lesser | Culture & Innovation | O2 (Telefonica UK)

Laura is a creative and media specialist for brand marketing with experience across leading telco, retail and FMCG brands. She volunteers as a Comms Director at the Conscious Advertising Network and is passionate about technology and ways for brands to be relevant in customers' lives. Currently leading culture and innovation in the marketing communications team at O2 (Telefónica UK) across brand campaigns, CSR initiatives and sponsorships such as The O2 and England Rugby. Highlights include the idea to turn The O2 into The O3 and leading social for the Rugby World Cup campaign.

Trond Lyngbo | Senior SEO Consultant

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Debra Mastaler | President | Picth Hawk

Debra Mastaler is President of Pitch Hawk, a public relations firm specializing in building relationships between brands and their audience by using focused link building, content and social media marketing campaigns

Hannah Smith | Head of Creative and Outreach | Verve Search

Hannah spent 7 years working in offline marketing (they just called it ‘marketing’ back then) until her fairy godmother told her that the internet was the future. Not one to ignore such sage advice, she made the switch to online in 2007. By day she’s Head of Creative at Verve Search, and by night she dreams of owning a book shop.

Alexandra Tachalova | Founder | Digital Olympus

Alex is a frequent speaker and the founder of Digital Olympus. She also helps clients with PR, content marketing, link building, and email outreach.

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