News Article ————

The Think Tank takes Silver at the UK Content Awards

Author image Published by
Published Date 19.07.2023

The Think Tank is a B2B marketing and PR agency with 30 years of experience working with a diverse client base on all kinds of creative projects. Bringing content to life and finding effective ways to communicate is at the heart of everything we do, so we’re delighted to have been recognised by the UK Content Awards for our work with the British Standards Institution. 

Promoting standards with BSI

As a test and learn campaign seeking to establish a better understanding of SMEs and their relationship with standards, the Promoting Standards campaign investigated audience engagement and interest in standards. 

Through testing copy, visuals, and messaging, as well as presenting a suite of comprehensive free-to-download content to explain the benefits of standards, we were able to identify behavioural trends and effective styles of communication that would be most engaging for the audience, informing future BSI marketing.

Implementing these changes made a real difference to existing and potential customer engagement with BSI’s content, producing some great results:

  • 5,000 pages viewed 
  • 17.6 conversion rate

A fantastic achievement  

Generating leads, driving traffic and growing our clients’ businesses is our passion. To be awarded Silver in the Advertising Campaign of the Year category at the UK Content Awards is an encouraging recognition of the unwavering dedication and enthusiasm of The Think Tank team.    

A celebration of ‘innovative, exceptional content that attracts, informs, engages and retains audience’, The UK Content Awards know what makes brilliant marketing. We are incredibly proud that this year’s judges felt our campaign with BSI met these criteria and were compelled to recognise its results as exemplary. 

As The Think Tank marks its 30th anniversary, the award from the UK Content Awards is especially meaningful; it represents our continued commitment to creating captivating campaigns that exceed expectations. 

“We’re so pleased to have won the Silver Award for Advertising Campaign of the Year at this year’s UK Content Awards,” says Managing Director of The Think Tank, Liam Bateman. “This was a unique and complex campaign that required a lot of planning and optimising, so it really kept us on our toes. We’ve found it hugely rewarding to work on and look forward to the next challenge BSI throws at us.”

“It’s a fantastic accolade and a great achievement for The Think Tank – congratulations to our team and clients at BSI.”

Share Facebook LinkedIn Twitter

Related News

Image: Roxy Leisure Ltd are finalists at the UK Content Awards Roxy Leisure Ltd are finalists at the UK Content Awards At Roxy Leisure Ltd, we proudly embrace the motto “The Home of Booze & Ball Games,” creating the ultimate destination where exceptional hospitality meets unbridled excitement. Our core ethos, “Roxy Are Professionals At Play Who Bring the Playground to the Bar,” highlights our professional dedication to providing a venue where social individuals can unleash their […] Read More
Image: Chase UK on getting shortlisted for the UK Content Awards Chase UK on getting shortlisted for the UK Content Awards When you think of financial services communications, if you’re anything like the average consumer, you might feel baffled by what’s on offer. 44% of consumers surveyed believed that banks could do more to help them better understand their money. Chase UK (launched September 2021) is a digital bank that decided to take a fresh approach. Instead, […] Read More
Image: Click Dealer Announced as Finalists for Two UK Content Awards Click Dealer Announced as Finalists for Two UK Content Awards Click Dealer is a performance partner for independent used car dealerships. We provide our customers with websites, a dealer management system, and digital marketing solutions – helping dealers to buy and sell more vehicles, more profitably, more often. We provide a variety of digital marketing packages to help dealerships achieve their goals. Whether they want […] Read More