Please see the following descriptions for more information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
Don’t forget to take a look at the new categories for 2024 below.
In each of the sector-based categories, we’ll be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Quality content campaigns can drive real results, engagement, and sales. Judges are looking to recognise and reward an exemplary content strategy which will include identifying the target audience, defining objectives, establishing appropriate creative, implementation and distribution, selection of channels, effective delivery and monitoring and evaluation of results.
At the heart of customer experience is content. Consumers need to see more, know more, feel more and brand interaction is becoming invaluable. Judges are looking for stand-out customer engagement that's innovative and creative, works within budget, and leads to increased ROI.
Finance is a tough sector concerning content. Judges are looking for campaigns that not only communicate a brand's message, engage customers and increase ROI, but they also need to keep compliant teams happy!
Competition is fierce in the travel/leisure industry and outside forces have transpired to deliver a difficult year. Judges are looking for a campaign that has traversed the landscape to achieve increased brand awareness, customer engagement and produced measurable results within budget.
Specifically, for businesses working in the entertainment sector. Judges are looking for inspiring campaigns from music, film and TV companies that have entertained and engaged targeted audiences to achieve measurable results.
NOT-FOR-PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR
Your team may be small and your resources tighter than most, but it doesn’t stop you. Judges recognise your areas of expertise and in this category raising brand awareness, increasing donations or memberships and growing recognition of good works are key to winning.
The world is a stage! Which makes media/publishing content fiercely competitive. Judges are looking for campaigns that have taken the stage by storm with an innovative approach across multiple channels that has delivered results.
Judges are looking for B2B campaigns where content has effectively engaged target audiences and achieved impressive evidence-based results. Whether the strategy is humorous, educational or story-based Judges will be expecting defined objectives, creativity, effective distribution through a selection of channels, proven success rates and evaluation of results.
Judges are looking for B2C campaigns where the consumer is at the heart of the strategy and where results are reflected in ROI. The winning campaign will have distinct brand awareness, demonstrate enhanced values and emotional impact on specific targeted audiences. Judges will be looking evidence-based results specifically achieved through the implementation of the campaign.
Fast and furious FMCG companies need content marketing that continues solid brand awareness and develops through innovation. Judges are looking for campaigns in the FMCG industry that have achieved stand out consumer engagement through multiple marketing channels, evidence-based results and growth.
The health sector is a serious business and catching the attention of the audience has never been more important when it comes to health and well-being. Judges are looking for campaigns that have engaged and achieved results.
PROPERTY & CONSTRUCTION CONTENT CAMPAIGN OF THE YEAR
From foundations rooted in objectives to results that raise the roof! Content campaigns in the property and construction industry continue to impress. Judges want to understand who are your buyers/audience and how you achieved results.
A clear defined strategy is at the heart of a successful content marketing campaign, judges are looking to recognise and reward an exemplar content strategy which will include identifying the target audience, defining objectives, establishing appropriate creative, implementation and distribution, selection of channels, effective delivery and monitoring and evaluation of results. Judges will be expecting impressive, evidence-based results achieved through implementation of the strategy.
Social media dominates our lives and also provides exceptional opportunities to promote, market and influence. Judges are looking for a stand-out social content campaign with clear objectives, exceptional creativity, clever implementation and incredible results that set it apart from the competition.
A compelling and engaging video can transform a content marketing campaign and deliver exceptional results. Judges are looking for a campaign that has a video at its heart, is creative, understands its target audience, is watchable, and has delivered impressive results and views.
Mobile technology has transformed the way we experience and engage with content. Judges are looking for a campaign which embraces mobile yet understands and responds to the challenges of viewing content on a mobile device and delivers impressive results.
We live in a converging world and taking an integrated approach is often the answer to drive real, measurable results and ROI. Judges are looking for content campaigns that use multiple communication platforms to deliver a cohesive story for your brand
Not all clients have huge budgets and when budgets are challenging it is essential that content marketing professionals take an innovative and creative approach to deliver results. Judges are looking for stand-out campaigns delivering excellent results within a budget of £1500 per month.
Influencers, celebrity bloggers and vloggers play an important role in the success of any content marketing campaign. Judges will be looking for an innovative influencer/celebrity campaign with clear objectives that achieved exceptional results to generate brand or product awareness and ultimately to drive sales.
Whether agency-side or client-side content marketing is all about delivering a clear return on investment. Judges in this category are looking for a standout content marketing campaign that has delivered truly exceptional results when considering the budget / time invested.
Judges will be on the lookout for an impressive outreach campaign with clear objectives. The campaign must be well researched with creative implementation and delivery that achieves exceptional results to generate awareness and / or links ultimately to drive sales.
When a crisis hits, customers need businesses to respond in their interests. Judges are looking for content that navigates through tough economic/political/social times and provides flexibility in a crisis but also has a clear plan for audience engagement and peace of mind, business credibility and accuracy in delivery.
CRM is vital to the life and audience of a company. Judges are looking for a CRM/email campaign that provides excellent customer journey experiences and has achieved tangible results through products or services.
SPONSORED / ADVERTISING CONTENT CAMPAIGN OF THE YEAR
Judges are looking for a campaign feature across multiple platforms that have integrated into the environment naturally, increased brand credibility and is mutually beneficial for creator and producer both in visibility and in engagement.
Two can be a magic number when collaboration works. Judges are looking for partnerships that know their audience and who have made a BIG impact through cost-effective working, increased engagement and who can deliver measurable results.
Recognition of an internal content campaign that boosts employee engagement and promotes brand advocacy. Judges are looking for a standout internal content marketing campaign series that has delivered truly exceptional results and engagement within your organisation.
Data is at the heart of successful content marketing strategies. Judges are looking for data use that has proved to be integral to building a marketing campaign, including target audience and channels of communication and central to ROI.
This category recognises outstanding achievements in leveraging artificial intelligence to enhance and revolutionise content creation, distribution, and engagement.
Judges will be looking for projects that showcase a deep understanding of AI capabilities, a commitment to pushing the envelope of traditional content creation, and a measurable impact on audience engagement.
Digital tools and software are essential to monitor, evaluate, plan, and execute effective content campaigns. Judges are looking for the essential, revolutionary tool that enables you to deliver incredible results. Judges will in particular be looking for innovative changes and developments in software and tools within the last 12 months.
Digital tools and software are essential to monitor, evaluate, plan and execute effective content campaigns. Judges are looking for the essential, go to and revolutionary tool that enables you to deliver incredible results. Judges will in particular be looking for innovative changes and developments in software and tools within the last 12 months.
IN-HOUSE TEAM/AGENCY AWARDS
The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training in these team and agency awards. Innovative approaches to development, delivery or cost-saving will also be scored highly. The overall quality of campaigns, apps or websites delivered on behalf of clients will also be considered.
New to the world of content and already making their mark through innovation, creativity and an excellent understanding of budgets and costs Judges want to encourage a new generation of talent and put them in the spotlight. Nominees must be under the age of 30 on the date of the winner announcement.
Recognition of an in-house content team that produces fantastic results and has made a positive contribution to the industry. The judges will be looking to understand the impact the in-house digital team has had on the success and growth of the organisation it serves, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered.
You might be new, but you are running rings around the old guard! This is your opportunity for recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old.
SMALL CONTENT MARKETING AGENCY OF THE YEAR
(LESS THAN 20 EMPLOYEES)
Recognition of a specialist content marketing agency (up to 20 staff) that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered on behalf of clients.
LARGE CONTENT MARKETING AGENCY OF THE YEAR
(21 OR MORE EMPLOYEES)
Recognition of a specialist content marketing agency (21 or more staff) that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered on behalf of clients.
Our Event Sponsors & Partners
Cheat Sheet: How To Write a Winning Content and Social Media Awards Entry, According to the JudgesRead More
“We may not have won but we are so glad we were part of the event. We had the best time celebrating everything we have achieved. “The event was run seamlessly, the food was excellent, the DJ and the musicians were brilliant and a wonderful surprise. A great atmosphere all around!” - Louise Kidby, Head of Content. Lintbells
“It’s fantastic to receive this recognition from the content awards for the engaging work we’ve worked closely with UST to deliver over the past two years. Producing genuinely exciting content for any B2B consultancy can be a challenge but we were lucky to partner with a client who encouraged us to push the boundaries, ditch the gung-ho consultancy spiel and get to the bottom of what makes UST truly different.” - Daisy Lockheart, Account Director. The Frameworks
"Generating leads, driving traffic and growing our clients’ businesses is our passion. To be awarded Silver in the Advertising Campaign of the Year category at the UK Content Awards is an encouraging recognition of the unwavering dedication and enthusiasm of The Think Tank team." The Think Tank
"Our team works really hard, it’s as simple as that, and entering the UK Content Awards meant we could finally give major recognition to that effort outside of just support and acknowledgement of accomplishment from internal leaders." DesignMyNight
“Despite Hurricane’s size, we punch well above our weight, working alongside leading global brands and organisations. These longstanding partnerships are thanks to our teams’ stand-out creative thinking and the flawless level of service we offer our clients. We’re so proud to be nominated for this award and we can’t wait for the big night.” – John Lanyon, Creative Director. Hurricane Media