Categories


Please see the following descriptions for more information on each category.

ENTRY TIPS

Always remember to tie your aims and objectives to your results, keep to the word count – the panel judges 50 plus entries each so they don’t want war and peace! Quote real figures where you can, judges love hard numbers that prove ROI. Include client quotes and testimonials, use infographics to easily and quickly explain your results. For more entry tips, download our Guide to Entering Awards PDF.

Campaign Awards

Every sector and industry is different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector based categories we will be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Quality content campaigns can drive real results, engagement and sales. Judges will be looking for clear defined objectives, innovative creative solutions, a robust, well thought through and well executed implementation and clear ROI and demonstrable results.

Retail Content Campaign of the Year

Recognition of a content marketing campaign in the retail sector.

Finance Content Campaign of the Year

Recognition of a content marketing campaign in the finance sector.

Travel / Leisure Content Campaign of the Year

Recognition of a content marketing campaign in the travel or leisure sector.

Entertainment Content Campaign of the Year

Recognition of a content marketing campaign in the entertainment sector.

Not-for-Profit / Charity Content Campaign of the Year

Recognition of a content marketing campaign in the charity or not-for-profit sector.

Public Sector Content Campaign of the Year

Recognition of a content marketing campaign in the public sector.

Media / Publishing Content Campaign of the Year

Recognition of a content marketing campaign in the media or publishing sector.

B2B Content Campaign of the Year

Recognition of a content marketing campaign in B2B.

B2C Content Campaign of the Year

Recognition of a content marketing campaign in B2C.

FMCG Content Campaign of the Year

Recognition of a content marketing campaign in the FMCG sector.

Content Strategy of the Year

A clear defined strategy is at the heart of a successful content marketing campaign, judges are looking to recognise and reward an exemplar content strategy which will include identifying the target audience, defining objectives, establishing appropriate creative, implementation and distribution, selection of channels, effective delivery and monitoring and evaluation of results. Judges will be expecting impressive, evidence-based results achieved through implementation of the strategy.

Social Media Content Campaign of the Year

Social media dominates our lives and also provides exceptional opportunities to promote, market and influence. Judges are looking for a standout social content campaign with clear objectives, exceptional creative, clever implementation and incredible results that set it apart from the competition.

Video Content Campaign of the Year

Compelling and engaging video can transform a content marketing campaign and deliver exceptional results. Judges are looking for a campaign that has video at its heart, is creative, understands its target audience, is watchable, has delivered impressive results and views.

Integrated Content Campaign of the Year

We live in a converging world and taking an integrated approach is often the answer to drive real, measurable results and ROI. Judges are looking for content campaigns that are truly integrated making use of a number of different channels to deliver exceptional results.

Low Budget Content Campaign of the Year

Sadly, not all clients have huge budgets and when budgets are challenging it is essential that content marketing professionals take an innovative and creative approach to deliver results. Judges are looking for standout campaigns delivering excellent results within a budget of £1500 per month.

ROI Content Campaign of the Year

Whether agency-side or client-side, content marketing is all about delivering a clear return on investment. Judges in this category are looking for a standout content marketing campaign that has delivered truly exceptional results when considering the budget/time invested.

Outreach Campaign of the Year

Judges will be on the lookout for an impressive outreach campaign with clear objectives. The campaign must be well researched with creative implementation and delivery that achieved exceptional results to generate awareness and / or links ultimately to drive sales.

Fashion Content Campaign of the Year

Recognition of a content marketing campaign in the fashion sector.

Health Content Campaign of the Year

Recognition of a content marketing campaign in the health sector.

Property & Construction Content Campaign of the Year

Recognition of a content marketing campaign in the property and construction sector.

Paid Content Campaign of the Year

Paid content is king. The increasing advances in technology and the ability to target individuals through content has transformed paid advertising channels. Judges are looking for a standout paid content campaign with clear objectives, exceptionally creative, clever implementation and incredible results that set it apart from the competition.

Influencer/Celebrity Campaign of the Year

Influencers, celebrity bloggers and vloggers play an important role in the success of any content marketing campaign. Judges will be looking for an impressive influencer campaign with clear objectives, that achieved exceptional results to generate awareness and / or links ultimately to drive sales.

Innovation Award

Recognition of innovative use of content marketing as part of a wider campaign or an innovative use of technology to further a content marketing campaign.

Best Content Series

Judges are looking for a standout content marketing campaign series that has delivered truly exceptional results when considering the budget/time invested across the entire campaign.

Best Audio Campaign of the Year

This award recognises an outstanding and effective content campaign delivered primarily through audio services/streams. Judges will be looking for clear objectives, an understanding of these channels and their appropriate use to communicate with audiences.

Best Internal Content Campaign of the Year

Recognition of an internal content campaign that boosts employee engagement and promotes brand advocacy. Judges are looking for a standout internal content marketing campaign series that has delivered truly exceptional results and engagement within your organisation.

Best Interactive Campaign of the Year

Content marketing has become a key channel in driving the metrics that matter in the world of interactive marketing. Whether its links, coverage, social shares or engagement, content is a great way to achieve it. Only the best examples of interactive content being used for success will be in with a chance of taking this award.

Platform / Technology Awards

Best Platform / Technology / Tool for Content

Digital tools and software are essential to monitor, evaluate, plan and execute effective content campaigns. Judges are looking for the essential, go to and revolutionary tool that enables you to deliver incredible results. Judges will in particular be looking for innovative changes and developments in software and tools within the last 12 months.

In-house Team / Agency Awards

In-House Content Team of the Year

Recognition of an in-house content team that produces fantastic results and has made a positive contribution to the industry. The judges will be looking to understand the impact the in-house digital team has had on the success and growth of the organisation it serves, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered.

Small Content Marketing Agency of the Year (Less than 20 employees)

Recognition of a specialist content marketing agency (up to 20 staff) that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered on behalf of clients.

Large Content Marketing Agency of the Year (21 or more employees)

Recognition of a specialist content marketing agency (21 or more staff) that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered on behalf of clients.