Previous Judges

The UK Content Awards have been judged by digital marketing industry leaders and experts.
Current Judges
Previous Judges include:

Head judges

OLGA ANDRIENKO | Head of Global Marketing | SEMrush

Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY average revenue growth from top 10 new markets and growing SEMrush presence in the main markets such as USA, Europe and Australia. Olga is a sought-after speaker at leading marketing conferences such as SMX, Pubcon and BrightonSEO.

Laura Crimmons | Senior Digital Manager | Ringier

Laura is Senior Digital Manager at international media group Ringier AG. Her experience spans clients from start-ups to global companies and across a range of industries and territories. She is a regular trainer and speaker at industry events such as INBOUND, SMX Munich, PRmoment, UnGagged Vegas, Turing Fest, Learn Inbound and BrightonSEO. She is also a judge at various awards including EU Content Awards, UK Search Awards, UK Content Awards and MENA Search Awards.


I am the Creative Director and Founder of the Bank of Creativity, working with agencies and brands to create compelling content to engage their audiences and generate big interest in their product or service. One of my recent campaigns helped to encourage donations for Neuroblastoma sufferer Isabella and it went viral with 30 million views across social media and reached national press and TV news. I also directed the music video and social campaign that led to the NHS beating Justin Bieber to Xmas Number 1. As well as this, I have 50,000+ followers on social media, including the community user-generated content platform One Minute Briefs which encourages instinctive creativity. I hosts annual events, hold educational workshops with D&AD & the V&A and delivers talks at agencies, universities and the likes of BBC, Glug and Pecha Kucha. I recently released my second OMB book and I also have books published for Agency Quotes, which is a popular social feed where the creative industry around the world share all the #ThingsYouHearInAgencies. In previous roles, I have worked on campaigns for the likes of Sofology, Missguided, Very, Betfred, NHS, Formula-E, Manchester United, Hartley’s, Aldi, CrossCountry Trains, Russell Hobbs, Jacamo, American Airlines, Go Outdoors, N-Power, Vimto, Evans Halshaw & I have won a variety of awards for my work including Grand Prix at the Roses, Creative Circle, Campaign Big, Great British Entrepreneur Awards and my campaigns have been featured in publications such as Buzzfeed, New York Times, Adweek and The Drum. I also received a special invite to Downing Street, won Theo Paphitis’ business award and was named as one of the people of the year in The Drum’s New Years Honours List in 2018, as well as being announced as an ambassador of the High Sheriff of Manchester. You can find out more and see some of my work on the rest of the website or feel free to e-mail me at


Jenny Abouobaia | SEO Consultant

"Jenny is an experienced and highly accomplished SEO consultant, speaker, and mentor. As a Search Engine Optimization specialist, her goal is to help online businesses meet their full potential through the use of proper SEO. Originally from Newcastle Upon Tyne in the UK and a "forever Geordie" at heart, but, the appeal of year-round sunshine of the Red Sea coast is where Jenny has called home for the past six years. Jenny's specialty within search falls in affiliate SEO, with years of expertise in both building and managing six-figure affiliate niche sites for clients worldwide, with a focus in the APAC region. She is also the Co-founder of Clever Touch Marketing a leading agency based in the MENA region that works specifically with niche affiliate sites and specializes in the development and production of SEO conversion content and delivers done-for-you affiliate websites. Jenny is a strong advocate for women in SEO. Her agency was founded with the goal of offering more opportunities and long-term, steady employment for women. This is still true today, with over 80% of her staff and her entire management team being exclusively female. She is an active member of multiple female-positive SEO communities including Women in Tech SEO and Sisters in SEO. Most recently, while still managing her agency and actively performing client work, Jenny has built a mentoring and consulting program specifically for budding female SEOs, where she looks to support as many women as possible as they start their careers within the industry. Jenny is also a judge and accomplished speaker within the SEO community. Working regularly with Don’t Panic Awards, Jenny has been included on the 2021 judging panel for the APAC Search Awards, Canadian Search Awards, and Company Culture Awards. She can also be seen as an expert speaker, panelist, and guest on numerous SEO webinars and podcasts including the Lion Zeal Show, SEO SAS, The InLinks Knowledge Panel, SEO Mastery Summit, and Semrush."

Georgia Cameron | Content and Affiliate Marketing Manager | John Lewis & Partners

Georgia has over 8 years of experience in content management and marketing for UK and Australian clients in the finance, retail and grocery sectors. As an in-house content manager, she has led digital content teams for Sainsbury's and John Lewis & Partners and currently manages sponsored media partnerships for the John Lewis & Partners affiliate programme.

Lisa Carr | Director | Lansons

Lisa is one of Lansons consumer and financial services experts, bringing 15 years of experience developing leadership strategies and positions for her clients. She helped create and bring to market the award winning launch of Metro Bank, the UK’s first high street bank in over 100 years, she also headed up the high impact media engagement programme for MoneySuperMarket for five years. She now works with LV=, Aldermore and the Post Office to name but a few of her clients. Lisa has won a host of awards for her work, has previously been elected to the PRCA PR Council and is an active member of the PRCA Digital Group. She regularly chairs panel debates on industry issues for the PRCA.

Alex Cassidy | Digital PR and Outreach Manager | RVU

Alex is the Digital PR & Outreach Manager at RVU, where he manages their internal campaign efforts across multiple brands and markets including USwitch and Formerly the Head of Outreach at award-winning agency Verve Search, where he managed the Creative and Outreach teams. He has earned coverage from a variety of top tier UK and US media, including but not limited to: CNN, Independent, Los Angeles Times and The Guardian. Prior to working in Content Marketing he was a sports journalist and writer, with bylines in The Guardian, Vice, and SPORT magazine, whilst his non-fiction book on the American football team the London Monarchs was published in September of 2015.

Justin Clark | Social Media Consultant | JustSocial

Justin is a social media and digital crisis communications specialist with more than 10 years’ experience leading social media, PR and digital communications in Government and the public sector, both in the UK and overseas. A regular keynote speaker at major social media conferences across the UK and Europe, Justin is the Chairperson for the UK’s largest public sector social media and crisis communications conference series, runs Manchester’s fastest growing social media industry event series (SocialMCR), and judges some of the world’s biggest industry awards. Justin runs social media consulting firm, JustSocial, where he provides strategic counsel and operational advice to some of the world’s biggest brands. Justin also works as a Non-Executive Director and Social Media Director for multiple UK agencies.

Michael Costanzo | Head of SEO | Internet Fusion Group

Michael recently started his new role as Group Head of SEO at Internet Fusion Group, a fast-growing e-commerce company specialising in gear and lifestyle products across surf, skate, snow and equestrian, as well as premium street and outdoor fashion. Prior to this, Michael has spent the last 3.5 years as Senior SEO Content Manager at Trainline, where he was responsible for driving the international growth strategy through truly scalable and editorial content initiatives across 13 languages. Michael has also spent the earlier part of his career agency-side, working across an extensive range of verticals including retail, FMCG, e-commerce, B2B, finance and more for some of the world’s biggest brands such as Johnson & Johnson, GE, Tiffany & Co. and many more.

David Crawford | Founder | The Digital Strategy Unit

David Crawford has worked for the last 25 years in marketing and digital agencies of all shapes and sizes. He was most recently Managing Director of Branded3, one of the UK’s leading search agencies, and has also held senior positions at McCann, BJL and twenty-six. He has worked directly with clients such as American Airlines, UPS and Bentley as well as help a couple of tech start-ups develop and deliver their digital & marketing strategies. He now works with creative, digital and tech agencies as a Non-Exec Director, Board Advisor and Coach.

Phillip Crothers | Head of SEO & Performance Content | Starcom Performics

Phil is Head of SEO & Performance Content at Starcom Performics, part of the Publicis Media Groupe, leading a global team who work with brands such as Samsung, Proctor & Gamble, and Domino's. Having 10+ years’ experience in content, SEO, and web design, his primary focus is helping organisations understand how consumer insights can inform their content decisions and how that content can be accountable to brand spend.

Lee Cullen | Co-Founder | No Brainer Agency

Lee Cullen is a co-founder of No Brainer – an award-winning agency in Cheshire specialising in PR, social media and content. With more than 10-years’ experience working in-house and agency-side, Lee established No Brainer in 2015 and is the agency’s Client Director. He is also one of only 300+ CIPR chartered practitioners currently working in the UK.

Paris de Reuck | Content and Community Strategist

Paris has worked in social media and SEO for thirteen years, with eight years spent heading social media, influencers and editorial teams at MediaCom and OMD. Paris now works directly with companies and startups helping them find creative ways to grow through social media advertising, content and influencer marketing.

Terry Fisher | Marketing Director | Movebubble

Terry quickly found himself immersed in the world of digital marketing and SEO; starting his own consultancy company at the tender age of 17 and subsequently going on to receive millions of unique visitors to his client’s and his own ventures. Following management roles at Deliveroo, Betway, William Hill and Investoo group, Terry sits as the Marketing Director at Movebubble - the app currently disrupting the property rental market

Karen Gilchrist | Director of Visual Content and Video Production | Guinness World Records

Karen is the Director of Visual Content at Guinness World Records (GWR) and is responsible for production of all content published across GWR’s owned media platforms. She also develops and exec produces TV content which features the GWR brand. With over 30 years of TV experience, Karen has worked across numerous genres including documentaries, food, factual entertainment, education, live studio, and short dramas for the BBC, Channel 4, ITV, Food Network, RTE, UKTV and international broadcasters. She joined Guinness World Records in 2018.

Anthony Goldman | Commercial Director & Co-Founder | Noise Media Group

Anthony is a co-founder of Noise Media Group - one of the UKs leading social media marketing agencies that focus on helping brands grow with Gen Z and millennials audiences. Anthony has developed growth strategies for some of the worlds leading brands and start ups. Together with the Noise team, they have grown social media communities of millions of subscribers and now focus on helping brands achieve industry leading ROI through social media. Noise has an award winning team of content makers, strategists and marketers who know how to drive tangible measurable growth through social media.

Graham Goodkind | CEO | Frank PR

A PR guy at heart, Graham is the founder and Chairman of leading consumer public relations agency Frank. Winning just about every industry award there is, Graham has been behind many of the most creative and engaging campaigns in the business. Having “gone plural” he now combines this role with several other roles and appointments. Graham is the world’s first Dutch Uncle, a new type of business consultant/non-exec who deploys a slightly more challenging, provocative and cajoling method to elicit optimum performance, and works with many marketing services agencies in this respect.

Richard Keenan-Heard | Head of SEO | Trainline

Richard joined Trainline three years ago from GroupM agency Wavemaker where he spent five years working for global brands including GE Digital, GE Healthcare, Tiffany, Michelin, Johnson and Johnson and Pfizer. As a result, he has a diverse background in SEO and brings a wealth of experience to the judges’ panel. With a growth mindset and a passion for trains matched only by his determination to help customers find the best options for sustainable travel, Richard has assembled the team from the ground up. Now boasting a breadth of talent and expertise across European train travel, the Trainline team continue to take on new, more complex challenges.

Chrissy Kellaway | Associate Director | Splendid Communications

Chrissy Kellaway is Associate Director at Splendid Communications, an award-winning creative agency with a ‘People-First’ approach to creativity. She leads PR accounts for some of the world’s best brands, including Pepsico and William Grant, creating talkable campaigns that stand out from the crowd and connect with people in the real world.

Amy Kilner | Founder | The Design Fix

Amy is the founder of the online community The Design Fix which shares and promotes creatives from all over the world through the tag #thedesignfix. Through this, she’s collaborated with adobe, one minute briefs and the UK’s leading printer Instantprint to help both established and upcoming designers enhance their portfolio. She also has over 8 years of industry experience and specialises in creating content for youthful brands, especially those that target Gen Z. Using the power of social media she also had Fatboy Slim / Norman Cook purchase a print from her via Instagram!

Mark Leech | Product Expert | Force24

Mark's 15 years of experience in content both in-house and agency-side, managing content campaigns for household name brands such as Interflora, and Kayak, has led Mark to his current role helping marketers leverage the power of content through automation.

Laura Lesser | Culture & Innovation | O2 (Telefonica UK)

Laura is a creative and media specialist for brand marketing with experience across leading telco, retail and FMCG brands. She volunteers as a Comms Director at the Conscious Advertising Network and is passionate about technology and ways for brands to be relevant in customers' lives. Currently leading culture and innovation in the marketing communications team at O2 (Telefónica UK) across brand campaigns, CSR initiatives and sponsorships such as The O2 and England Rugby. Highlights include the idea to turn The O2 into The O3 and leading social for the Rugby World Cup campaign.

Carla Marshall | Head of Content Marketing | vidIQ

Carla Marshall is the Head of Content Marketing at YouTube analytics platform vidIQ. She has 10+ years of experience in video marketing, social media management, content marketing, DRM, and SEO. She was previously Editor in Chief at and, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified and a judge for the UK, US, and EU Search Awards.

Louise McFetridge | Head of Content & Digital PR | Greenlight

Louise is Head of Content & Digital PR at Greenlight, overseeing the Content Strategy, Copy and Digital PR teams within the Content & Digital PR department. Louise has been immersed in all aspects of content since 2010, and has worked across the board devising, leading, and advising on well-targeted creative and engaging content for a multitude of verticals. Louise has led on projects for brands such as Ebay, Hiscox, The British Home Store and New Balance to name but a few. Louise has a knack for getting to the heart of what an audience wants and delivering it via creative and compelling content.

Noel Mellor | Head of Content | Manchester Metropolitan University

Noel has been in the business of ‘content’ for 12 years now, having started out as a copywriter, before adding podcasting, design, animation and video production to his arsenal in service of clients like Lloyds Banking Group, BBC, EE, Nintendo, Microsoft, Aldi and Velux. Having led content teams at Manchester agencies large and small, in 2017 he made the leap over to client side, returning to his beloved Manchester Metropolitan University as Head of Content, with a key focus on delivering high profile video for the institution as part of its national and global communications strategy. An occasional lecturer in film and media at the University, Noel also likes to indulge his passion as a part time historian of 1980s pop culture, through his ongoing documentary podcast Beyond the Neon, a quasi-sequel to his 2016 book about the cult films of his childhood, Adventures in VHS.

Paul Morris | Head of Ecommerce | Havas Media

Paul has 22 years’ experience leading Marketing, Digital & Ecommerce both Agency & Brand side. Paul was previously Director of Digital/ Ecommerce at Marshalls PLC, Head of Marketing at Tesco Bank, global Digital/ Ecommerce Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing at the Co-op Group (Food > Funeralcare) and have through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach & Silverstone. Paul is now Head of Ecommerce for Havas Media.


Chris Simmance is a Partner and co-founder of Torque Partnership. He helps enterprise businesses understand their data, build their strategies and transform their presence. Based in London he spends a great deal of time getting cranky at the state of the web and plans to fix it, one business at a time. He solved the BrightonSEO ticketing platform issues, you know, the one that hasn’t gone down on every ticket release day since he changed it. Love the ballot or hate it, it doesn’t fall apart anymore. He’s a big fan of Bill Gates’ quote “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” as it’s a really good way of getting away with finding a shortcut. Chris is almost entirely much self taught and started working in SEO from a small local agency through to a multinational before deciding to “go it alone” and set up for himself. 5 years later and 2 regional offices and he’s winning work from some well known established high street brands.

Michaela Simpson | Head of Content | Wolfgang Digital

Michaela has been working on the agency side of digital marketing for more than 5 years. She’s passionate about developing both Paid Social and SEO-driven content marketing strategies for clients in the retail, travel, financial services and SaaS industries, to name a few. Her team at Wolfgang Digital has won multiple awards with their clients including Content Marketing Awards, European Search Awards and Search Engine Land Awards. She has spoken at national and international conferences including 3XE Digital and Content Marketing Fast Forward and guest lectured in Dublin City University.

Danielle Smith | Managing Director | Communicator

Danielle is an agency leader with extensive experience in building strong C-level relationships, providing strategic direction and driving commercial success. Danielle has a strong track record of leading social, digital and integrated campaigns for some amazing brands (including McDonald’s, Coke, Kellogg’s, Heineken, BrewDog and Mattel) that resonate with consumers, drives sales for clients and creates agency growth.

Alexandra Tachalova | Founder | Digital Olympus

Alex is a frequent speaker and the founder of Digital Olympus. She also helps clients with PR, content marketing, link building, and email outreach.