The awards will be judged by a panel of industry leaders and experts. The judging is a rigorous two stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and to give entrants an insight into why our winners were chosen.

The 2019 judging panel was as follows:

Brendan Almack

Director Wolfgang Digital |

In a previous life, Brendan worked as a Geotechnical Engineer analysing data and trying to use the data to solve problems. Now he works in digital marketing… and does pretty much the same thing.

Brendan is the Client Director with Wolfgang Digital based in Dublin, Ireland.  He is particularly interested in performance digital marketing with a focus on integrating marketing activities across multiple channels. Like all Wolfgangers, he’s obsessed with defining and accurately measuring campaign KPI’s. Brendan’s work has won multiple Irish & International awards including “Best Integrated Strategy” at the Drum Awards. Brendan is a regular speaker on the international circuit having spoken at Hero Conf, SMX, SES, Friends of Search and 3XE.


Dawn Anderson


Dawn Anderson is the Managing Director and founder at Bertey, digital agency in Manchester.  Dawn is also an international search marketing conference speaker on SEO and digital marketing strategy.

Dawn has been in SEO for 12 years and in addition to running Bertey, she also lectures on digital strategy and search marketing at Manchester Metropolitan University.  She also supervises Masters students undertaking their dissertation in digital strategy.  Dawn has spoken at conferences both in the UK and internationally, including the United States and Australia as well as European countries.  Dawn regularly contributes to industry publications and also provides corporate training on search marketing and SEO.

Olga Andrienko

Head of Global Marketing, SEMrush |

Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY average revenue growth from top 10 new markets and growing SEMrush presence in the main markets such as USA, Europe and Australia. Olga is a sought-after speaker at leading marketing conferences such as SMX, Pubcon and BrightonSEO.

Laura Crimmons

Founder, Silverthorn Agency |

Laura is the Founder of Silverthorn, a PR, Social & Content agency that sparks conversations and engagement to get brands talked about in all the right places. 

She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2018 and 2017 50 Women in Digital Under 30 and was shortlisted for the CIPR’s Outstanding Young Communicator 2017. 

Laura has led campaigns  that have gained coverage by top international publishers such as BBC, Mashable, Daily Mail and many more.

Laura is a regular trainer and speaker at industry events such as PRmoment, INBOUND2017, Learn Inbound, UnGagged Vegas, Yoastcon, SMX München and BrightonSEO, where she has delivered the link building/Digital PR training since 2013.

David Edmundson-Bird

Principal Lecturer in Digital Marketing & Enterprise, Manchester Metropolitan University |

David is Principal Lecturer in Digital Marketing at Manchester Metropolitan University, where he leads a team of specialist digital marketing academics, and runs a number of digital communications programmes.

He is Course Leader for Manchester Met’s newly launched Global E-Learning MSc in Digital Marketing. He also set up their first part-time MSc in Digital Marketing in 2007, a programme that has now graduated nearly 350 high-profile professionals into the sector, and their full-time MSc Digital Marketing Communication – now in its 3rd year.

David founded Manchester Met’s Agency Life programme 6 years ago to enable students to experience live work skills in the workplace very early in their course. He has enjoyed several spells in academia as well as senior management roles in the digital sector, helped to set up Manchester’s second web design agency back in 1995, and was recently appointed to the Board at FutureEverything. He is a trustee of The Education Trust.


Nick Entwistle

CEO of the Bank of Creativity & One Minute Briefs |

Lyndsey Evans

Founder, Collaborative Folks |

Lyndsey founded Collaborative Folks, a PR & Content consultancy, after 20+ years working both agency side and in-house across public relations, content marketing and brand strategy.

Previously she headed up comms at retailers and Iceland Foods, as well as worked at some of the north west’s biggest agencies.  Lyndsey’s experience spans 70+ brands across 20 sectors and includes Bentley Motors, Gumtree, Very, Specsavers, Marks & Spencer, CarFinance 247, Findel Education and Shepherd Group.

At, Lyndsey transformed the brand's reputation from a little-known online white goods specialist to one of the most talked about retailers in the last five years. She also introduced the company’s first content marketing strategy bringing its search rankings back to page 1 from page 100 following a Google algorithmic penalty.

Lyndsey has won many industry awards and in 2017 was named a top 50 in-house communicator in the north by Prolific North.

Samantha Fay

Senior Vice President - Global Brand Strategy |

Samantha is Guinness World Records’ SVP of Global Brand Strategy and is responsible for the company’s new product development and strategic partnerships.  Since joining the company in 2003, she has helped transform the company from a legacy publisher into a multi-platform, IP brand.  She also heads up the innovation division, The Records Lab, developing creative campaigns to take the world’s best-known brands to new, record-breaking heights.

Her favourite moments over the years have included presenting Michael Jackson with his certificates, meeting the Queen and sharing the lawn at the White House with Michelle Obama.


Graham Goodkind

CEO, Frank PR |

Graham set up Frank in 2000 and built it into one of the most legendary, creative and award-winning agencies in the UK PR industry. He also established a Frank in Sydney, Australia, which has made a big impact down under.  In addition to his role chairing Frank, he combines this with other business interests having ‘gone plural’ at the start of 2018.  As a board advisor at corporate finance boutique Green Square, he works with agency owners on their exit strategies, having had the experience of selling Frank in 2007.   He is also Chairman of Noise Media Group, a social media publishing company with the largest audience of students in the UK.  He sits on the board of Shift, a not-for-profit organisation that builds social businesses to solve social problems, and Camden Town Unlimited, the business improvement district for Camden.  Graham is also a Dutch Uncle (a new type of business advisor who cuts through the bullshit to offer straight-to-the-point advice without pulling any punches) to several other marketing services agencies as well as being an early stage investor in a few start-ups and new ventures.

Alexander Hoyle

Head of Digital Content Marketing, Barclays |

Gary Jenkins

Co-Owner and Director at PR, social media and content agency No Brainer |

Gary is co-owner and director of No Brainer, an award-winning PR, social media and content marketing agency based in Cheshire. 

Gary is a former news journalist and corporate communications expert across private and public sectors. Formerly Senior Communications Officer at Warrington Borough Council, Gary moved on to become Head of Communications at Merseytravel in Liverpool and then latterly Vice President of Corporate Affairs at Bank of America in Chester, before setting up No Brainer with his business partner Lee Cullen in 2015.

In recent years, No Brainer has been nominated in the British Small Business Awards and has been named one of the UK’s hottest Start Ups (Start Ups 100 Index 2017), the Chartered Institute of PR’s Outstanding Small PR Consultancy (Silver winner) and PRmoment’s Best New Agency in the North of England, Scotland and Northern Ireland.

Paul Morris


Paul has over 19 years’ experience leading Marketing and Digital both agency and Brand side and currently heads up planning and performance at Tesco Bank.

Paul was previously global Digital/ Ecommerce Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing, content and social at the Co-op Group (Food, Pharmacy, Electrical, Bank, Insurance, Legal Services & Funeralcare) and has Digital/ through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach and Silverstone. 

Oscar Romero

Managing Partner, Spark Foundry – Performance Practice |

Oscar Romero is a results driven marketing specialist with over 15 years’ experience in both client and agency-side roles. In his career, he has been responsible for the strategic marketing of all digital channels, including Search, Social and Programmatic Video. 

Oscar is currently Managing Partner for Performics, a leading performance marketing practice in the Publicis Media Group, servicing Spark Foundry clients. In this role, Oscar leads a team of over a hundred performance marketing experts across a range of disciplines. Over the past three years the team have won 18 specialist awards including the prestigious Grand Prix at the Performance Marketing Awards. Oscar began his first role in 2000 as an SEO consultant, working for small and medium-sized companies, and has since held roles at PDV, Hewlett Packard and I-Level. His performance media experience spans a wide range of verticals, including FMCG, Retail, Financial Services, Travel, Telecoms, Automotive and Pharma.

Now at Performics | Spark Foundry (Publicis Media), Oscar is an avid believer that innovation is pivotal to delivering strong client results. Over the years, he has had the opportunity to challenge existing paradigms by developing award winning performance media strategies for globally recognised companies, including P&G, Samsung, Skyscanner, Honda, UBS, ASICS, GSK and more.


Hannah Smith

Head of Creative and Outreach, Verve Search |

Hannah spent 7 years working in offline marketing (they just called it ‘marketing’ back then) until her fairy godmother told her that the internet was the future. Not one to ignore such sage advice, she made the switch to online in 2007. By day she’s Head of Creative at Verve Search, and by night she dreams of owning a book shop.

Alison Traboulsi

Social media editor, Direct Line Group |

With over 12 years in social media marketing, Alison started at Direct Line Group (DLG) in August 2017 as Social Media Editor working across DLG’s brands including Green Flag, Direct Line, Churchill and Privilege.

Before DLG, Alison spent six years at running its European social media platforms delivering audience-first content to maintain brand awareness, increase hotel, theatre and holiday sales and drive traffic to their blogs. During her tenure she was directly responsible for numerous award wins, including The Drum Social Buzz awards for a partnership with The X Factor.

A Paid, Earned, Shared and Owned social media expert and regular industry commentator, Alison has a BA (Hons) in Information and Media, a certificate in Digital Marketing run by the Institute of Direct Marketing and brand experience spanning Eurostar, Hed Kandi, Intercontinental Hotels, Barclays and Disney.