Categories
Please see the following descriptions for more information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
Don’t forget to take a look at the new categories for 2024 below.
CAMPAIGN AWARDS
In each of the sector-based categories, we’ll be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Quality content campaigns can drive real results, engagement, and sales. Judges are looking to recognise and reward an exemplary content strategy which will include identifying the target audience, defining objectives, establishing appropriate creative, implementation and distribution, selection of channels, effective delivery and monitoring and evaluation of results.
RETAIL CONTENT CAMPAIGN OF THE YEAR
Enter Now
At the heart of customer experience is content. Consumers need to see more, know more, feel more and brand interaction is becoming invaluable. Judges are looking for stand-out customer engagement that's innovative and creative, works within budget, and leads to increased ROI.
FINANCE CONTENT CAMPAIGN OF THE YEAR
Enter Now
Finance is a tough sector concerning content. Judges are looking for campaigns that not only communicate a brand's message, engage customers and increase ROI, but they also need to keep compliant teams happy!
TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR
Enter Now
Competition is fierce in the travel/leisure industry and outside forces have transpired to deliver a difficult year. Judges are looking for a campaign that has traversed the landscape to achieve increased brand awareness, customer engagement and produced measurable results within budget.
ENTERTAINMENT CONTENT CAMPAIGN OF THE YEAR
Enter Now
Specifically, for businesses working in the entertainment sector. Judges are looking for inspiring campaigns from music, film and TV companies that have entertained and engaged targeted audiences to achieve measurable results.
NOT-FOR-PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR
Enter Now
Your team may be small and your resources tighter than most, but it doesn’t stop you. Judges recognise your areas of expertise and in this category raising brand awareness, increasing donations or memberships and growing recognition of good works are key to winning.
PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR
Enter Now
Reaching the right people at the right time with the right message. Judges are looking for creative messaging across multiple platforms that have engaged and led to measurable success.
MEDIA / PUBLISHING CONTENT CAMPAIGN OF THE YEAR
Enter Now
The world is a stage! Which makes media/publishing content fiercely competitive. Judges are looking for campaigns that have taken the stage by storm with an innovative approach across multiple channels that has delivered results.
B2B CONTENT CAMPAIGN OF THE YEAR
Enter Now
Judges are looking for B2B campaigns where content has effectively engaged target audiences and achieved impressive evidence-based results. Whether the strategy is humorous, educational or story-based Judges will be expecting defined objectives, creativity, effective distribution through a selection of channels, proven success rates and evaluation of results.
B2C CONTENT CAMPAIGN OF THE YEAR
Enter Now
Judges are looking for B2C campaigns where the consumer is at the heart of the strategy and where results are reflected in ROI. The winning campaign will have distinct brand awareness, demonstrate enhanced values and emotional impact on specific targeted audiences. Judges will be looking evidence-based results specifically achieved through the implementation of the campaign.
FMCG CONTENT CAMPAIGN OF THE YEAR
Enter Now
Fast and furious FMCG companies need content marketing that continues solid brand awareness and develops through innovation. Judges are looking for campaigns in the FMCG industry that have achieved stand out consumer engagement through multiple marketing channels, evidence-based results and growth.
FASHION CONTENT CAMPAIGN OF THE YEAR
Enter Now
Fashion sets the trends! Judges are looking for campaigns that are setting content trends in the fashion industry, whether online or retail.
HEALTH CONTENT CAMPAIGN OF THE YEAR
Enter Now
The health sector is a serious business and catching the attention of the audience has never been more important when it comes to health and well-being. Judges are looking for campaigns that have engaged and achieved results.
PROPERTY & CONSTRUCTION CONTENT CAMPAIGN OF THE YEAR
Enter Now
From foundations rooted in objectives to results that raise the roof! Content campaigns in the property and construction industry continue to impress. Judges want to understand who are your buyers/audience and how you achieved results.
CONTENT STRATEGY OF THE YEAR
Enter Now
A clear defined strategy is at the heart of a successful content marketing campaign, judges are looking to recognise and reward an exemplar content strategy which will include identifying the target audience, defining objectives, establishing appropriate creative, implementation and distribution, selection of channels, effective delivery and monitoring and evaluation of results. Judges will be expecting impressive, evidence-based results achieved through implementation of the strategy.
SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR
Enter Now
Social media dominates our lives and also provides exceptional opportunities to promote, market and influence. Judges are looking for a stand-out social content campaign with clear objectives, exceptional creativity, clever implementation and incredible results that set it apart from the competition.
PODCAST / AUDIO CAMPAIGN OF THE YEAR
Enter Now
Listen up! Judges are looking for podcasting and audio that has integrated seamlessly with the ethos and vision of a brand, increased awareness and engagement and has performed successfully on ROI.
VIDEO CONTENT CAMPAIGN OF THE YEAR
Enter Now
A compelling and engaging video can transform a content marketing campaign and deliver exceptional results. Judges are looking for a campaign that has a video at its heart, is creative, understands its target audience, is watchable, and has delivered impressive results and views.
MOBILE CAMPAIGN OF THE YEAR
Enter Now
Mobile technology has transformed the way we experience and engage with content. Judges are looking for a campaign which embraces mobile yet understands and responds to the challenges of viewing content on a mobile device and delivers impressive results.
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
Enter Now
We live in a converging world and taking an integrated approach is often the answer to drive real, measurable results and ROI. Judges are looking for content campaigns that use multiple communication platforms to deliver a cohesive story for your brand
LOW BUDGET CONTENT CAMPAIGN OF THE YEAR
Enter Now
Not all clients have huge budgets and when budgets are challenging it is essential that content marketing professionals take an innovative and creative approach to deliver results. Judges are looking for stand-out campaigns delivering excellent results within a budget of £1500 per month.
INFLUENCER / CELEBRITY CAMPAIGN OF THE YEAR
Enter Now
Influencers, celebrity bloggers and vloggers play an important role in the success of any content marketing campaign. Judges will be looking for an innovative influencer/celebrity campaign with clear objectives that achieved exceptional results to generate brand or product awareness and ultimately to drive sales.
ROI CONTENT CAMPAIGN OF THE YEAR
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Whether agency-side or client-side content marketing is all about delivering a clear return on investment. Judges in this category are looking for a standout content marketing campaign that has delivered truly exceptional results when considering the budget / time invested.
OUTREACH CAMPAIGN OF THE YEAR
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Judges will be on the lookout for an impressive outreach campaign with clear objectives. The campaign must be well researched with creative implementation and delivery that achieves exceptional results to generate awareness and / or links ultimately to drive sales.
CRISIS RESPONSE CONTENT CAMPAIGN OF THE YEAR
Enter Now
When a crisis hits, customers need businesses to respond in their interests. Judges are looking for content that navigates through tough economic/political/social times and provides flexibility in a crisis but also has a clear plan for audience engagement and peace of mind, business credibility and accuracy in delivery.
CRM / EMAIL CONTENT CAMPAIGN OF THE YEAR
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CRM is vital to the life and audience of a company. Judges are looking for a CRM/email campaign that provides excellent customer journey experiences and has achieved tangible results through products or services.
SPONSORED / ADVERTISING CONTENT CAMPAIGN OF THE YEAR
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Judges are looking for a campaign feature across multiple platforms that have integrated into the environment naturally, increased brand credibility and is mutually beneficial for creator and producer both in visibility and in engagement.
COLLABORATIVE CONTENT CAMPAIGN OF THE YEAR
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Two can be a magic number when collaboration works. Judges are looking for partnerships that know their audience and who have made a BIG impact through cost-effective working, increased engagement and who can deliver measurable results.
BEST CONTENT SERIES
Enter Now
Judges are looking for a standout content marketing campaign series that has delivered truly exceptional results when considering the budget/time invested across the entire campaign.
BEST INTERNAL CONTENT CAMPAIGN OF THE YEAR
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Recognition of an internal content campaign that boosts employee engagement and promotes brand advocacy. Judges are looking for a standout internal content marketing campaign series that has delivered truly exceptional results and engagement within your organisation.
BEST USE OF DATA IN A CONTENT CAMPAIGN
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Data is at the heart of successful content marketing strategies. Judges are looking for data use that has proved to be integral to building a marketing campaign, including target audience and channels of communication and central to ROI.
NEW TO 2024: BEST USE OF AI IN A CONTENT CAMPAIGN
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This category recognises outstanding achievements in leveraging artificial intelligence to enhance and revolutionise content creation, distribution, and engagement.
Judges will be looking for projects that showcase a deep understanding of AI capabilities, a commitment to pushing the envelope of traditional content creation, and a measurable impact on audience engagement.
PLATFORM/TECHNOLOGY AWARDS
Digital tools and software are essential to monitor, evaluate, plan, and execute effective content campaigns. Judges are looking for the essential, revolutionary tool that enables you to deliver incredible results. Judges will in particular be looking for innovative changes and developments in software and tools within the last 12 months.
BEST PLATFORM / TECHNOLOGY / TOOL FOR CONTENT
Enter Now
Digital tools and software are essential to monitor, evaluate, plan and execute effective content campaigns. Judges are looking for the essential, go to and revolutionary tool that enables you to deliver incredible results. Judges will in particular be looking for innovative changes and developments in software and tools within the last 12 months.
IN-HOUSE TEAM/AGENCY AWARDS
The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training in these team and agency awards. Innovative approaches to development, delivery or cost-saving will also be scored highly. The overall quality of campaigns, apps or websites delivered on behalf of clients will also be considered.
RISING STAR IN CONTENT AWARD
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New to the world of content and already making their mark through innovation, creativity and an excellent understanding of budgets and costs Judges want to encourage a new generation of talent and put them in the spotlight. Nominees must be under the age of 30 on the date of the winner announcement.
IN-HOUSE CONTENT TEAM OF THE YEAR
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Recognition of an in-house content team that produces fantastic results and has made a positive contribution to the industry. The judges will be looking to understand the impact the in-house digital team has had on the success and growth of the organisation it serves, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered.
BEST START-UP AGENCY(LESS THAN TWO YEARS OLD)
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You might be new, but you are running rings around the old guard! This is your opportunity for recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old.
SMALL CONTENT MARKETING AGENCY OF THE YEAR
(LESS THAN 20 EMPLOYEES)
Enter Now
Recognition of a specialist content marketing agency (up to 20 staff) that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered on behalf of clients.
LARGE CONTENT MARKETING AGENCY OF THE YEAR
(21 OR MORE EMPLOYEES)
Enter Now
Recognition of a specialist content marketing agency (21 or more staff) that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered on behalf of clients.
Our Event Sponsors & Partners
Testimonials
The award nomination is not only a reward for fantastic cross-functional collaboration but demonstrates how Wincanton is driving thought leadership in an industry still traditional in its approach to selling.
Jamie Newton Wincanton
“We’re all super excited to have been shortlisted for this award. It’s an incredible achievement,” says. “We’re lucky enough to have won awards in the past, but it’s the first time the agency, and the team as a whole, has been recognised.”
Giles Chapel
We strive to make content about money and our financial lives as accessible and meaningful as we can for a diverse customer community. We’re delighted the judges have recognised this focus by shortlisting us for both the Finance Content Campaign of the Year and Content Strategy of the Year.
Claudia Rossler Chase
We’re absolutely delighted to be shortlisted for two awards at the UK Content Awards 2024. Our Digital Marketing team works incredibly hard to craft and deliver campaigns that bring real and demonstratable results for our clients. With our technology we can report on campaigns from views all the way through to sales, profit, and return on investment, giving transparent results for our clients. For our Digital Marketing team to be shortlisted for these two awards is fantastic and we’re incredibly proud to have reached this stage.
Samantha Boden Click Dealer
We are delighted to be shortlisted for two UK Content Awards on behalf of our campaign work with West Midlands Trains. It means a lot to the Tribe as it recognises our creativity, hard work, and strategic expertise in content amplification that drives meaningful brand impact. It’s a real testament to the talented team we have, and we’re looking forward to the winner announcement.
Sheridan Okey Tribera
The content team was established less than 3 years ago, so this is the first time the team has put itself forward for any awards. Winning on the big night would be a first for rradar as well. The company has won many awards in recognition of the excellent legal skills in the business, but this is the first chance we have had to celebrate the content and digital tools rradar offers. I am proud of what we have achieved in such a short time. I hope being a finalist at the UK Content Awards is the first of many successes.
Kate Gilliford rradar
Countdown to the EB Entry Deadline!
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