Published by isobel.regan@dontpanicprojects.com
Published Date 09.07.2024 
About Wincanton:
We are Wincanton, and we are shaping the future of supply chain. We provide innovative and market-leading supply chain solutions to customers across a range of sectors, including retail, infrastructure, consumer goods, defence, construction, and energy.
We have been helping our customers for almost a century. We have evolved and adapted to the changing needs of our customers and the markets we serve. We have invested in new technologies, developed new services, and expanded into new sectors.
Our vision is to shape the future of supply chain. We do this by combining our deep expertise in logistics with our passion for innovation and customer service. We help our customers overcome their supply chain challenges and achieve their goals, whether it’s improving efficiency, reducing costs, enhancing sustainability, or increasing customer satisfaction.
Entries:
The shortlisted entries were a celebration of thought leading content which provided valuable information and solutions for the challenges faced by the retail and infrastructure sectors. They demonstrated how Wincanton used an integrated content marketing strategy to reach and engage with our target audiences, generate leads and conversations, and position the brand as a thought leader and a trusted partner. The entries highlighted the creativity, effectiveness and results of the campaigns, as well as the challenges we overcame. They showcase how powerful content can lead to game-changing conversations with customers and prospects.
Being shortlisted:
Wow, what a proud day! We’ve just found out that we’ve been shortlisted for not one, but two categories at the UK Content Awards 2024: B2B Content Campaign of the Year and Integrated Content Campaign of the Year. This is a huge achievement for us. These nominations are a testament to our passion and dedication in creating awesome content campaigns for the retail and infrastructure sectors, showing how we can help them solve their supply chain challenges with our smart and innovative solutions.
As the UK Content Awards are the Oscars of the content marketing world we’re thrilled to be shortlisted, especially as the awards are judged by a panel of industry experts who look for originality, effectiveness and results. To be shortlisted among such a talented and competitive field is a massive honour for us.
We’re super proud of the campaigns we’ve created and the results we’ve achieved. Here are some testimonials from our team members who were involved in making the campaigns a success:
“It makes me proud to be part of a diverse and amazing team who all contribute to producing our incredible content.” Rosie Doyle, Digital Marketing Executive
“Our team have worked hard to create two educational and informative insight papers to start great conversations with our customers. It’s a really proud moment for our work to be recognised among the best pieces of content marketing from across the UK!” Oliver Pitt, Senior Graphic Designer
“The team is absolutely thrilled to be nominated for these marketing awards. We’re all feeling incredibly proud and motivated by this recognition of our hard work and creativity. It’s a great validation of our efforts in the business and has really energised our team.” Anita Manan, Insights Manager
“The award nomination is not only a reward for fantastic cross-functional collaboration but demonstrates how Wincanton is driving thought leadership in an industry still traditional in its approach to selling.” Jamie Newton, Group Marketing Manager
“Strong content is such a powerful way to help us achieve our marketing objectives and we had lots of fun and learning creating it. The process involved us reaching a deep understanding of the themes that resonate with our audience. It was also a great chance to dial up our creativity and for the team to be truly collaborative, bringing together all our diverse talents. These award nominations are just the boost the team needs during a time of transition for our business.” Kerri Littlefield, Group Communications Manager
“Being shortlisted for the UK Content Awards and being recognised for producing high end engaging content is a great milestone for Wincanton and specifically, our marketing and communications team. We have been on a real journey to better connect internally, with our business development teams and externally, with our customers and prospects. Showcasing our thought leadership content alongside some of the best in the industry feels like a great accomplishment and recognition for the team.” Sally-Anne Canning, Marketing and Communications Director
X – @Wincantonplc
