Congratulations to our 2021 UK Content Awards finalists.
RETAIL CONTENT CAMPAIGN OF THE YEAR
Markethinkers & Avansas – Listening to The User’s Voice
PriceRunner – Using expert reviews as a vehicle to move up the purchase funnel
Rise at Seven & PlayStation x GAME – Search for the Shapes
The River Group & Co-op – Back to Basics
FINANCE CONTENT CAMPAIGN OF THE YEAR
Compare the Market & Sticky – Finance Content Campaign of the Year
Creode & Skipton Building Society – Financial fitness
Verve Search & Paxful – Exposing the scale of TikTok’s finance misinformation
Zenith & NatWest – Putting people before product with The Student Living Index
TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR
VisitBradford – Sparkling Bradford Winter Campaign
FRUKT, MRM & ibis MUSIC – Gigs At Home / #RatherBeTogether
Motive & My Baggage – A Breath of Fresh Air
Rise at Seven & Parkdean Resorts – Hedgehog Holiday Park
ENTERTAINMENT CONTENT CAMPAIGN OF THE YEAR
33Seconds & Sky TV – Art Is…..For Everyone
Havas Media & BBC – I May Destroy You
Hill+Knowlton Strategies & Activision – Call of Duty: Warzone
PlayOJO & Cubaka – Compulsion
NOT-FOR-PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR
The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.
Battersea Dogs and Cats Home Content and Social Media Teams – Battersea celebrates 160 years
Earthtopia & 33Seconds – Building TikTok’s Biggest Eco Community
Frank & March of the Living UK – ‘Meet the Survivors’
psLondon & The University of East Anglia – LOVE UEA
Small Films & MCH London – The Responsible Advertising Agency / Power2Inspire – The Virtual Boat Race
Stonewater and BECG – A Safe Place
The Open University – #OU50words campaign
PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR
AB Brand and Marketing Agency & Devon County Council / Proud to Care Devon – Building Devon’s future health and care workforce careers campaign
University of Plymouth – Plymouth on Demand
B2B CONTENT CAMPAIGN OF THE YEAR
AmbitionABM & Fortinet – The Future of Mobility
Blend & Cass Information Systems – The Makings of a Key Player in the Cloud
Champion Communications & MobileIron – Trouble at the Top
FleishmanHillard UK & Novartis – Recasting Pharma as a top tech talent destination
Hanover Communications, Suntory Beverage & Food Gb&I – Launching Ribena Raspberry Rays: A New B2b Co-Creation Opportunity
Impression & Mitrefinch – The Crisis Resource Hub
LinkedIn + Contented – LinkedIn Ad Vantage, the first B2B choose-your-own adventure video experience
Maze & Germains – Xbeet enrich 200
Memetic Communications & Eseye – Limitless possibilities: Delivering disruption with IoT
We Influence & Salons Direct – 493% Increase in Assisted Conversions through Content during COVID-19
B2C CONTENT CAMPAIGN OF THE YEAR
Aira & Liberty Games – Driving Connections During Covid-19 with the ‘UK’s Best Home Bar’ Competition
Compare the Market & Sticky – B2C Content Campaign of the Year
connective3 & Comparethemarket.com – Industry leading link building
Impression & Marmalade – Driving Success in a Competitive SERP Landscape
Oh My! & Virgin Media – 30 Seconds to Shine
FASHION CONTENT CAMPAIGN OF THE YEAR
At the judge’s discretion, there will be no shortlist for this category and the winner will be announced on the night.
HEALTH CONTENT CAMPAIGN OF THE YEAR
Curated Digital & Specsavers UK – Covid-19 Care Hub
Hill+Knowlton Strategies & Takeda – I Am Number 17
CONTENT STRATEGY OF THE YEAR
The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.
ao.com – Choose AO
Blend & Safetybank – Improving Health & Safety in Industry
Checkatrade – The True Costs of Home Improvements
connective3 & thortful – Achieving a 1000% ROI from organic search
Curated Digital & Specsavers UK – Covid-19 Care Hub
Digital Natives & Breville – Turn On Your Creativity
Impression & AskTraders – A Quality Investment
Make Honey & BioSelf Technology – Sensate II crowdfunding launch
Rise at Seven & Raisin UK – Turning Finance into Fame
The Harmony Agency & OPPO – Find X3 Pro Awaken Colour launch
SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR
Carousel & Paddington Bear – Inviting families to #PawsWithPaddington
Cuckoo Design & English Cities Fund – Valette Square Launch Campaign/Valette Square
Digital Natives & Breville – Turn On Your Creativity
Earthtopia & 33Seconds – Building TikTok’s Biggest Eco Community
Immediate Future & Auto Trader – This is NOT a car advert
JUMP, Havas Entertainment & Giffgaff – Check Your Drawers
Rise at Seven & PlayStation x GAME – Search for the Shapes
Stonewater & BECG – A Safe Place
The River Group – Lloyds Pharmacy
the tree & Arlo – European Strategic Content & Social Account
VIDEO CONTENT CAMPAIGN OF THE YEAR
The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.
Arc Studios & Diabetes UK – Know the Symptoms of Diabetes
Digital Natives & Breville – Great Coffee Made Simple
Oh My!, ROAST & Creative Content UK – Get It Right From A Genuine Site
Rise at Seven & GAME x Microsoft – The Next Gaming Influencer
Rise at Seven & Parkdean Resorts – Hedgehog Holiday Park
Small Films & MCH London – The Responsible Advertising AgencyAdvertising Agency / Power2Inspire – The Virtual Boat Race
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
Gravity Global & Embraer – The Profit Hunter
Gravity Global & MAN Truck and Bus – Superhuman
Hill+Knowlton Strategies & Smart Energy GB – The Green Aisle
Rise at Seven & GAME x Microsoft – The Next Gaming Influencer
Rise at Seven & Taylor & Hart – Love is Everywhere
Semetrical & FDM Group – A Creative Content Approach for a Technical Training Giant
Stonewater & BECG – A Safe Place
YRS TRULY & ASUS ROG – React to Survive
LOW BUDGET CONTENT CAMPAIGN OF THE YEAR
The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.
Cherish PR & Jeyes Fluid – The Great British Garden Spruce Up
Katie Lingo – #Write52
Motive & My Baggage – A Breath of Fresh Air
The Open University – #OU50words campaign
INFLUENCER / CELEBRITY CAMPAIGN OF THE YEAR
The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.
33Seconds & Sky TV – Discussions on Trauma, as depicted in ‘I Hate Suzie’
Born Social & Air Wick – No Scent Like Home
Frank & March of the Living UK – ‘Meet the Survivors’
The Harmony Agency & OPPO – Find X3 Pro Awaken Colour launch
Oh My!, ROAST, Tin Man & Creative Content UK – Get It Right From A Genuine Site
Oh My!, Tin Man & AB InBev – mike’s Hard Seltzer – Don’t Overthink It
PlayOJO & Cubaka – Compulsion
ROI CONTENT CAMPAIGN OF THE YEAR
Born Social & Bravissimo – More Than A Measure
Compare the Market & Sticky – ROI Content Campaign of the Year
Digital Natives & Breville – Great Coffee Made Simple
Markethinkers & Avansas – Listening to The User’s Voice
Rise at Seven & PlayStation x GAME – Search for the Shapes
CRISIS RESPONSE CONTENT CAMPAIGN OF THE YEAR
At the judge’s discretion, there will be no shortlist for this category and the winner will be announced on the night.
OUTREACH CAMPAIGN OF THE YEAR
The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.
Aira & Uswitch – Outreaching for New, Quality & Relevant Links using The Top Selling Electric Car Campaign
connective3 & Canine Cottages – Doggy Devotion: driving links by raising heartrates
Rise at Seven & pCloud – Invasive Apps
CRM / EMAIL CONTENT CAMPAIGN OF THE YEAR
At the judge’s discretion, there will be no shortlist for this category and the winner will be announced on the night.
COLLABORATIVE CONTENT CAMPAIGN OF THE YEAR
33Seconds & Vauxhall – Switch It Up Loops
the tree, INK & easyJet – easyJet Traveller
BEST CONTENT SERIES
Checkatrade – The True Costs of Home Improvements
connective3 & thortful – Achieving a 1000% ROI from organic search
Earthtopia & 33Seconds – Building TikTok’s Biggest Eco Community
Gravity Global & Embraer – The Profit Hunter
Impression & DeltaNet International – Reacting to the ever changing news agenda
Oh My! & Virgin Media – 30 Seconds to Shine
Wavemaker & Love The Garden – A quality content series that sowed seeds for business growth
BEST INTERNAL CONTENT CAMPAIGN OF THE YEAR
Bladonmore & LSEG
Hill+Knowlton Strategies & SIX FI – BOOSTing The Strategy
Rise at Seven – The Sauce
BEST USE OF DATA IN A CONTENT CAMPAIGN
Champion Communications & MobileIron – Trouble at the Top
Katie Lingo – Is Your Content Really Worth It?
Markethinkers & Avansas – Listening to The User’s Voice
RISING STAR IN CONTENT AWARD
Dan Daly – LinkedIn
Kendra Rogers – psLondon
Sam Ward – Art of the Possible
IN-HOUSE CONTENT TEAM OF THE YEAR
ao.com – Content Marketing Team
BIMM Institute – Creative and Content Team
Dixons Carphone – Currys PC World Content Team
LinkedIn Content & Social Team EMEA & LATAM – LinkedIn Marketing & Sales Solutions
QinetiQ – Insights team
Shell International – Content Engine
BEST START-UP AGENCY
Make it Social London
Oh My!
SMALL CONTENT MARKETING AGENCY OF THE YEAR
Sponsored by Tribe Global
The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.
Clearhead
Digital Natives
Make Honey Ltd
Motive
The Good Marketer
The Harmony Agency Ltd
YRS TRULY
LARGE CONTENT MARKETING AGENCY OF THE YEAR
Sponsored by One Minute Briefs
Aira
Blend
Impression
Rise at Seven
the tree