Published by isobel.regan@dontpanicprojects.com
Published Date 19.06.2024 
Click Dealer is a performance partner for independent used car dealerships. We provide our customers with websites, a dealer management system, and digital marketing solutions – helping dealers to buy and sell more vehicles, more profitably, more often.
We provide a variety of digital marketing packages to help dealerships achieve their goals. Whether they want to increase website rankings or page followers we work with them to understand their needs and what solutions will help them achieve that including SEO, PPC, Social Lead Generation, and Social Brand Awareness.
Our Shortlisted Awards
Social Media Content Campaign of the Year – Driving Social Success
We worked with an established used car dealership based in Rochdale, to successfully attract its ideal customer through social media.
In 2023, our Lead Generation campaign generated 534 leads, which converted to 197 sales. We achieved this result by including a clear call-to-action and tagline in the ads, ensuring that the ad copy itself was informative, and featuring the client’s current vehicle stock in the visuals. Our work resulted in an ROI of over 3,000% in the last 12 months, with the average CPC sitting at £6.29.
Our strong and collaborative relationship with our client has allowed us to work together to improve their brand awareness on Facebook. We have been running successful Facebook competitions on their behalf, which have been effective in getting page followers involved and acquiring new followers.
Our brand Awareness campaigns, a testament to our dedication and hard work, included interactive Facebook posts that displayed social proof to encourage engagement and reaffirm the dealership’s reputation. In the last 12 months, we have not only met but exceeded our 12-month goal for the client’s Facebook follower base: increasing the number of Page Likes by an impressive 75%.
We have worked with this client as their digital marketing partner for four years and are dedicated to supporting them in achieving their social media goals.
Low Budget Content Campaign of the Year – Local SEO Content Campaign
At Click Dealer, we recognise the positive effects a local SEO campaign can bring to a dealership of any size, let alone a dealership with a large volume of vehicles.
We used effective keyword research to influence our content strategy and ensure we targeted relevant local search terms to improve rankings for related location pages. We also reviewed the client’s NAP (name, address, and postcode) wherever it was listed online and made appropriate changes so that their business information was consistent across all online directories.
Over the last 12 months, we saw the average engagement time on-site more than double, which only highlights our effective content writing and the value it provides to website visitors. Our client has appeared in the Top 3 SERP for Liverpool searches during the last 12 months – as this is where their core customers are based, it’s important that we maintained and improved on the client’s visibility in this area. Users from Liverpool (city) improved by 51% during this period
Our in house team dedicated time to creating optimised site content to increase traffic for car buyers interested in automatic cars. Starting in April 2023, we implemented this goal by ensuring that content featured clear CTAs that would take users to a pre-filtered listing page displaying automatic cars. Content also featured topic headers as questions to help it appear in SERP features, and as of March 2024, this page is the fifth highest-ranking page.
What it Means to Us
We are dedicated to helping our clients achieve their goals at Click Dealer. We work to be their performance partner, crafting digital marketing strategies to benefit their businesses. So, receiving this recognition for our work displays our excellence in digital marketing and the care we take to nurture client relationships.
Samantha Boden, Marketing Manager at Click Dealer said: “We’re absolutely delighted to be shortlisted for two awards at the UK Content Awards 2024. Our Digital Marketing team works incredibly hard to craft and deliver campaigns that bring real and demonstratable results for our clients. With our technology we can report on campaigns from views all the way through to sales, profit, and return on investment, giving transparent results for our clients. For our Digital Marketing team to be shortlisted for these two awards is fantastic and we’re incredibly proud to have reached this stage.”
At Click Dealer, we dedicate ourselves to being a performance partner – helping clients buy and sell more vehicles, more profitably, more often.
