Published by isobel.regan@dontpanicprojects.com
Published Date 17.06.2024 
City Harvest, a non-profit organisation dedicated to rescuing surplus food and redistributing it to over 375 community partners across London, has been shortlisted for four categories in this year’s UK Content Awards.
The nominations celebrate the impactful and innovative content produced by City Harvest, which plays a vital role in shining a light on some of London’s biggest problems: Food waste, food poverty & malnutrition.
“The UK Content Awards are the first awards we have entered and we are delighted to be finalists! As a team of 3 on a charity budget, we always go the extra mile. The team is passionate about purpose and shining a light on the beautiful things that happen when people choose to help people and the planet. We aim to make the best content we can in order to appeal to both people’s hearts and heads. Good luck to everyone for the 11th July!” Fiona Hollis, Head of Communications
City Harvest’s Mission Manifesto
By re-distributing food that would otherwise be wasted, we make businesses more sustainable and more impactful. We take food to grassroots organisations that feed some of our most vulnerable and deserving fellow Londoners: The oldest. The youngest. The newest arrivals and the people with the deepest roots in the city.
City Harvest connects communities.
Our drivers become the lifeblood of a network that connects people from all walks of life and makes for a happier, healthier, safer city for all.
Award Nominations
City Harvest has been recognised in the following categories:
Best Use of AI in a Content Campaign
City Harvest’s innovative project, “The Beauty of Food Redistribution” breathes life into the charity’s impact data. The Food Report installation was created by Yanis Georges, using AI, AR and 3D particle animation, bringing to life the SROI data to show the beautiful ripple effect of our social impact & SROI. The cover of the report, and the exhibition images use augmented reality on loop representing the beautifully relentless monthly cycle of impact.
Best Content Series
“The Office” by City Harvest is a content series dedicated to expressing gratitude towards City Harvest drivers. Highlighting one driver each month through a series of 2-minute videos, the series documents their daily journeys across London. Despite budget constraints, the series is produced to the highest standard, showcasing the drivers’ passion and dedication to City Harvest’s mission. The series perfectly distils the essence of City Harvest London. Big joyful hearts, feeding others everyday. The personal relationships we have built over 10 years is what makes us different, we’re family, we elevate. Bright smiles & laughter in the face of adversity – guaranteed.
Not-for-Profit / Charity Content Campaign of the Year
In an effort to meet the Big Give Christmas Challenge match-funded fundraising target of £160,000, City Harvest created high-quality content to drive donations during the campaign week. The theme, ‘Feed a London Child,’ aimed to make it easy and accessible for donors to double their contributions, emphasising the impact of City Harvest’s work in feeding children.
In-House Content Team of the Year
City Harvest’s content team, though small, is highly skilled and innovative. With expertise in journalism, digital media, creative direction, and videography, the team produces high-quality, impactful content that educates, inspires, and mobilises action. Their tailored content strategy effectively engages both industry and community audiences, demonstrating a commitment to raising awareness of City Harvest’s mission.
City Harvest’s nominations for the UK Content Awards underscore the organisation’s dedication to creating impactful content that drives awareness and action. Through innovative campaigns and a commitment to community connection, City Harvest continues to make a significant difference in the lives of Londoners. To learn more about City Harvest and their mission, visit their website.
Follow their journey at cityharvest.org.uk
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