Published by isobel.regan@dontpanicprojects.com
Published Date 13.06.2024 
Though we be but little, we are fierce!
Since being founded in 2015 by Anu Ramani, Isoline has worked tirelessly to deliver great content. And not just any content. We specialise specifically in the B2B tech sector, delivering expertise unmatched by much larger agencies.
Delivering great content for B2B tech is more than just good writing. It’s about devising then implementing strategies to build awareness, create preference, and drive leads – from whitepapers to websites, employee advocacy programmes to videos, SEO/PPC to live events, and much more.
And that’s exactly how we’re able to deliver great results for our clients. With a laser focus on budget transparency, high flexibility in campaign structure and delivery, and senior level strategic engagement, client servicing excellence is part of our bread and butter.
Our Bragging Rights
If we’re cocky enough to invoke the words of Shakespeare, you better believe we’ve got the stats to back it up.
For our client BICS, their switch from product-led to solution-led left their pre-existing website unfit for purpose. We oversaw an entirely new website strategy, working against a lack of stakeholder buy-in to deliver a 5x ROI and a 278% increase in won deals.
And it doesn’t stop there. HB Reavis, an international workspace provider, saw major disruption during post-pandemic shifts in workspace usage. Our answer? ‘The future of work’ report and a supporting lead gen campaign, designed to help c-suite navigate new workplace challenges. Winning four awards, increasing leads by 3,893% compared to previous campaigns, and surpassing the ROI target by 93%, we struck while the iron was hot and delivered high-quality content that c-suite was craving.
Working with our clients, we help devise the perfect answer to their content needs, with a strategic campaign to ensure we can deliver the results our clients dream of. Whether it’s a whitepaper or an Isoline TikTok, creating compelling, inventive, and engaging content is what we’re great at.
We’ve also delivered profitable top-line growth every single year since we started in 2015. The numbers don’t lie, nor do the results of our Client Satisfaction and Employee Satisfaction surveys, where satisfaction, loyalty, and engagement rates all got consistently high scores.
An unswerving focus on existing client relationships and organic growth is the key driver for the past year’s success and stability, with clients benefitting from our depth and breadth of B2B Tech sector over time. This focus led to over £1M in revenue over the past few years, because former clients came back to us after they moved to new companies.
Our reaction
With a team of just 18, Isoline’s success today has truly been a team effort. Being shortlisted for Small Content Marketing Agency of the Year is an honour, and has demonstrated that the late nights, the coffee-fuelled brainstorms, and the ‘there are no bad ideas’ bad ideas, all add up to an agency that excels. After almost 10 years, it is extremely special to have our hard work recognised by the UK Content Awards, and it means a lot to our gang of copywriters, designers, coordinators, directors, and more. Here’s what our MD, Anu Ramani, has to say about being shortlisted:
“Since founding Isoline in 2015, our offering and team have evolved and grown, but one thing has remained constant: our passion for great content. And it’s not just been about delivering excellent work for our clients, but keeping the nerdy, funny, and dynamic heart of Isoline beating. From volunteering days to mental health initiatives to our legendary Friday quizzes. Good luck to all the finalists on the 11th of July!”
