Congratulations to our 2022 UK Content Awards finalists.
RETAIL CONTENT CAMPAIGN OF THE YEAR
Hill+Knowlton Strategies & adidas – Stay In Play
Contentsquare – Retailers on Retail
Mediaworks & Traidcraft – Building a Sustainable Search Strategy For Fair Trade Pioneers
Oh My! Creative & Buyagift – Blown Away
Ready10 & McDonald’s – Three Fries: Making April Fool’s a Commercial Success
Tangerine & Specsavers – It’s Coming Home
FINANCE CONTENT CAMPAIGN OF THE YEAR
AML Group & BNP Paribas Asset Management – ‘Investigator’
Blue Array & GoCardless – Compounding Growth!
Fledge Partners & UNLTD. – Crowdfunding campaign
HDY Agency & V12 Vehicle Finance – Drive with Prime
Impression & Marmalade – Keeping the green light on for learner drivers
psLondon & Bottomline Technologies – Can You Spot the Fraud?
TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR
Impression & PaulCamper – Setting up camp in the UK
Oh My! Creative, Tin Man Communications & megabus – The Grand Reunion
Performics @ Starcom & Trafalgar – The World On a Plate
Screaming Frog & InsureMyTrip – Normalising Travel Post-COVID
ENTERTAINMENT CONTENT CAMPAIGN OF THE YEAR
33Seconds & Sky – Making Sky TV the Home of Factual Content
Love Island The Morning After Vodcast – ITV2
Wilderness Agency & NOW – Succession’ 2021
NOT-FOR-PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR
Centre for Ageing Better – Age-positive image library
Coolr and Quaker Oats – Quaker Oats and Magic Breakfast #FillABowl
Delineo & Greater Manchester Mayor’s Charity – A Bed Every Night
HDY Agency – Hands Against Hatred
Macmillan Cancer Support – Coffee Morning
One Minute Briefs & Robin Cancer Trust – #TalkingBollocks
psLondon & RNID – Mishearing Something?
Ready10 & Cancer Research UK – Charity Shop Sue’s Race for Life
Represent Comms & Royal Highland and Agricultural Society of Scotland (RHASS) – The Royal Highland Showcase
Roll Nine x Solace – #DoSomething
Motive Agency & Guide Dogs – Guide Dogs 90th anniversary social media content
Veg Power – ‘Eat Them To Defeat Them’
PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR
At the judge’s discretion, there will be no shortlist for this category and the winner will be announced on the night.
MEDIA / PUBLISHING CONTENT CAMPAIGN OF THE YEAR
At the judge’s discretion, there will be no shortlist for this category and the winner will be announced on the night.
B2B CONTENT CAMPAIGN OF THE YEAR
BiU & Content Coms – The Energy Advice Hub
Coterie & Atos – Realization for Change
Delineo & Certas Energy – Red Diesel
Differentiated and Softcat – Amplify Your Outcomes for Cisco
Hanover Communications & SBF GB&I – Bringing Sustainability To Life In Convenience
Sage People – Sage People’s ‘HR in 2030’ report
Contentsquare – Retailers on Retail
Perspective Pictures – An Ad Selling You Ads
psLondon & Bottomline Technologies – Can You Spot the Fraud?
Speed Communications & BRITA VIVREAU – H2O: Home to Office
The Think Tank & Asendia – Industries Campaign
Unispace Global – The Reluctant Returner
B2C CONTENT CAMPAIGN OF THE YEAR
Coolr and Walkers – Prawn Cocktail Wotsits Return
Evolved Search & National Tyres – Accelerating performance with Digital PR & Content
Hill+Knowlton Strategies & Arla – The Bee Road
Impression & Marmalade – Driving up the SERPs with meaningful change
Oh My! Creative, Tin Man Communications & Indeed – Little Book of Big Triumphs
PUSH Live & Oracle Red Bull Racing – RB18 F1 Car Launch
Red Consultancy & Sky Mobile – ‘Time to 65075’ is the winning line for Sky Mobile
ScanMarker & Channel Bakers – Pop of Color
Screaming Frog & StressNoMore – when content delivers a more than healthy return
Threefold Agency & The Very Group – Very Best AV 2021
FMCG CONTENT CAMPAIGN OF THE YEAR
BuzzFeed & Heinz – Tasty x Lea & Perrins Recipe Content Partnership
Coolr and Heineken – #ShearGenius: Heineken or haircut?
Mediaworks & Fentimans – Serving up the Perfect SEO Strategy to Shake Up the Competition
One Minute Briefs & Coca-Cola – #CocaColaFreestyle
Health CONTENT CAMPAIGN OF THE YEAR
DAC & Medivet – Pet healthcare advice web optimisation
Hanover Communications & Roche/Chugai – Smashing Misconceptions of Haemophilia
Hill+Knowlton Strategies & GN Hearing – Sivu: Sound of Hope
Prostate Cancer UK – 30-second Risk Checker
psLondon & RNID – Mishearing Something?
Ready10 & Wise Protec – ‘Wear A Bloody Mask’
Screaming Frog & StressNoMore – when content delivers a more than healthy return
The River Group & LloydsPharmacy – HereForSexualHealth
CONTENT STRATEGY OF THE YEAR
33Seconds & Sky – Making Sky TV the Home of Factual Content
Aqueous Digital and ScratchSleeves – Baby Steps to Giant Leaps
Castle International – Establishing Castle as a leading crypto marketing agency
Conker Communications & World Netball – Your Netball World
GoCardless – Customer Advocacy Programme
Green Park & Clarins – Beauty Daily
Identity Stories by Coronation Street – ITV
psLondon & RNID – Mishearing Something?
Ready10 & Flora – Get Towns Active
SYLO Communications & Müller UK and Ireland – Share The Love with Müller Corner Creations by Dina Asher-Smith
the tree & Wenzel’s – A growth vision baked into the heart of the community
SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR
33Seconds & Sky TV – Landmark Love
Bottle PR & Goodyear – #GoodAllYear with Susie Dent
Hanover Communications & MSD – The power of people: Why #NursesMatter to the lung cancer patient
Hill+Knowlton Strategies & Soap & Glory – Soap & Glory Land
Mindshare & Instagram x Channel 4 – ‘You Do You’
Ready10 & Flora – Get Towns Active
Smoking Gun & Interflora – The Great British Bloom Off
Motive Agency & Guide Dogs – Puppy Predictor social media content
Tangerine & Specsavers – It’s Coming Home
The River Group & Superdrug – Superdrug TV
Wavemaker UK & Counter Terrorism Policing – Virtual Kitchen Table Conversations with Netmums
Wilderness Agency & Southern Comfort – Glitter Up for Mardi Gras
PODCAST / AUDIO CAMPAIGN OF THE YEAR
Coolr and Deliveroo – Deliveroo #singyourdialect
FIVERR – NINETWENTYNINE PODCAST
Hanover Communications & FSCS – Protect Your Money with FSCS
Twogether & Sage – Sound Advice: Get year one in business right
VIDEO CONTENT CAMPAIGN OF THE YEAR
Chelsea Football Club – Romelu Lukaku signing announcement campaign
Coolr and Pepsi – Pepsi Hero Fizz Campaign
EY3 Media & GMCA & Mayor of Greater Manchester Andy Burnham – GBV Strategy – Is This Ok?
Four Nine & Galaxy Chocolate – Pleasure Beyond Imagination
Gravity Global & Embraer – The Profit Hunter: A Force with Nature
Hill+Knowlton Strategies & GN Hearing – Sivu: Sound of Hope
Hydrogen & Magners – Changing the perception of a drinks brand in 8 weeks
iSiteTV & Currys – We help everyone enjoy amazing technology.
Off the Table – GMB
PUSH Live & Oracle Red Bull Racing – RB18 F1 Car Launch
Shady Dolphin Studios & Tom Morrison SMM – The Battle of Flong
UNSMOKE STORIES – PMI Global Studios at Philip Morris International
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
Bladonmore & AAC Clyde Space – Out of this world: breathing new life into an industry veteran
Euro 2020 & Ronaldo Header Challenge – ITV Sport
Gravity Global & Embraer – The Profit Hunter: A Force with Nature
Hill+Knowlton Strategies & HSBC – Nolli Waterman: Finding Her Voice
Oh My! Creative, Tin Man Communications & Virgin Media – Two Hearts Pizzeria
PUSH Live & Oracle Red Bull Racing – RB18 F1 Car Launch
Ready10 & Flora – Get Towns Active
Unispace Global Ltd – The Reluctant Returner
LOW BUDGET CONTENT CAMPAIGN OF THE YEAR
Hot Icarus & Manors Golf x adidas – ‘The Beautiful Game’
Screaming Frog & StressNoMore – when content delivers a more than healthy return
Tangerine & Specsavers – It’s Coming Home
WPP Ford Team & Ford Europe – Very Gay Raptor
INFLUENCER / CELEBRITY CAMPAIGN OF THE YEAR
Billion Dollar Boy & Walkers – #CrispIn #CrispOut
Oh My! Creative, Tin Man Communications & Get It Right From A Genuine Site, Creative Content UK – Number 1 Superfan
One Green Bean Costa Coffee – Vegan Bac’n Bap
One Green Bean The Body Shop – Reverse Roast
Ready10 & Flora – Get Towns Active
Relatable & Adobe – Creator Collective
Relatable & Waze – Waze knows
ROI CONTENT CAMPAIGN OF THE YEAR
Click Dealer – Generating dealerships leads through content
Ready10 & McDonald’s – Three Fries: Making April Fool’s a Commercial Success
OUTREACH CAMPAIGN OF THE YEAR
Evoluted & Origym – Outreach, Expert Comments & Gym-timidation
Impression & Funky Pigeon – Reacting to Adele’s new album
MediaVision & Motolegends – Mapping the UK’s Most Dangerous Roads
Mindshare UK & Tyl – The Year of The Start Up
Screaming Frog & Rouge Media – Reactive Content is King
The Audit Lab & UberKinky – Introducing Ruby Payne
CRISIS RESPONSE CONTENT CAMPAIGN OF THE YEAR
At the judge’s discretion, there will be no shortlist for this category and the winner will be announced on the night.
SPONSORED / ADVERTISING CONTENT CAMPAIGN OF THE YEAR
At the judge’s discretion, there will be no shortlist for this category and the winner will be announced on the night.
COLLABORATIVE CONTENT CAMPAIGN OF THE YEAR
BlueCurrent with OPPO – Courting the Colour
Hill+Knowlton Strategies & Soap & Glory – Soap & Glory Land
One Green Bean The Body Shop – Reverse Roast
PUSH Live & Oracle Red Bull Racing – RB18 F1 Car Launch
BEST CONTENT SERIES
33Seconds & Sky – Making Sky TV the Home of Factual Content
Chelsea Football Club – Porto Uncovered
Revolution Communications & Mahindra Racing – The Switch
Screaming Frog & InsureMyTrip – Normalising Travel Post-COVID
The Wild & Major League Baseball – Home Plate
BEST USE OF DATA IN A CONTENT CAMPAIGN
Evolved Search & National Tyres – Accelerating performance with Digital PR & Content
Impression & PaulCamper – The UK’s Spookiest Places
MediaVision & Motolegends – Mapping the UK’s Most Dangerous Roads
One Green Bean & The Body Shop – Reverse Roast
Performics @ Starcom and Domino’s – Pizza with a Healthy Side of Search
Screaming Frog & Rouge Media – A masterclass in data-led content marketing
BEST PLATFORM / TECHNOLOGY / TOOL FOR CONTENT
At the judge’s discretion, there will be no shortlist for this category and the winner will be announced on the night.
RISING STAR IN CONTENT AWARD
Ben George – Better Agency
Charlotte Sawkins – Wilderness Agency
Chloe Smith – Blue Array SEO
Izzie Shaw – Mindshare UK
Izzy Atherley – Nonsensical
Jack Wilcock – David Lee Estate & Letting Agents
Katie Leask – Contentsquare
Tom Jeffery – Screaming Frog
IN-HOUSE CONTENT TEAM OF THE YEAR
Content Engine @ Shell’s Creative Solutions
Legal & General Group Brand Content Team
PMI Global Studios at Philip Morris International
SMALL CONTENT MARKETING AGENCY OF THE YEAR
Nonsensical
Oh My! Creative
LARGE CONTENT MARKETING AGENCY OF THE YEAR
Bottle PR
Coolr
Creative Content Works
Fifty Digital
HDY Agency
Impression
The River Group
the tree
Wilderness