2021 Winners
The 2021 UK Content Awards were presented at a live ceremony on Thursday, July 15. Congratulations to our 2021 UK Content Awards winners!
Winner Assets What Our Winners Say Trophy Shop Book of the Night
RETAIL CONTENT CAMPAIGN OF THE YEAR
Markethinkers & Avansas – Listening to The User’s Voice
FINANCE CONTENT CAMPAIGN OF THE YEAR
Compare the Market & Sticky – Finance Content Campaign of the Year
TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR
Rise at Seven & Parkdean Resorts – Hedgehog Holiday Park
ENTERTAINMENT CONTENT CAMPAIGN OF THE YEAR
Hill+Knowlton Strategies & Activision – Call of Duty: Warzone
NOT-FOR-PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR
WINNER – Frank & March of the Living UK – ‘Meet the Survivors’
SILVER AWARD – Earthtopia & 33Seconds – Building TikTok’s Biggest Eco Community
PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR
University of Plymouth – Plymouth on Demand
B2B CONTENT CAMPAIGN OF THE YEAR
FleishmanHillard UK & Novartis – Recasting Pharma as a top tech talent destination
B2C CONTENT CAMPAIGN OF THE YEAR
Impression & Marmalade – Driving Success in a Competitive SERP Landscape
FASHION CONTENT CAMPAIGN OF THE YEAR
Quill Content (now Jellyfish) – MATCHESFASHION SEO Campaign
HEALTH CONTENT CAMPAIGN OF THE YEAR
Curated Digital & Specsavers UK – Covid-19 Care Hub
CONTENT STRATEGY OF THE YEAR
WINNER – ao.com – Choose AO
SILVER AWARD – Curated Digital & Specsavers UK – Covid-19 Care Hub
SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR
Carousel & Paddington Bear – Inviting families to #PawsWithPaddington
VIDEO CONTENT CAMPAIGN OF THE YEAR
WINNER – Rise at Seven & Parkdean Resorts – Hedgehog Holiday Park
SILVER AWARD – Oh My!, ROAST & Creative Content UK – Get It Right From A Genuine Site
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
Hill+Knowlton Strategies & Smart Energy GB – The Green Aisle
LOW BUDGET CONTENT CAMPAIGN OF THE YEAR
WINNER – The Open University – #OU50words campaign
SILVER AWARD – Katie Lingo – #Write52
INFLUENCER / CELEBRITY CAMPAIGN OF THE YEAR
WINNER – Oh My!, ROAST, Tin Man & Creative Content UK – Get It Right From A Genuine Site
SILVER AWARD – Frank & March of the Living UK – ‘Meet the Survivors’
ROI CONTENT CAMPAIGN OF THE YEAR
Rise at Seven & PlayStation x GAME – Search for the Shapes
CRISIS RESPONSE CONTENT CAMPAIGN OF THE YEAR
the tree & Anglo American – COVID-19 response
OUTREACH CAMPAIGN OF THE YEAR
WINNER – connective3 & Canine Cottages – Doggy Devotion: driving links by raising heartrates
SILVER AWARD – Rise at Seven & pCloud – Invasive Apps
CRM / EMAIL CONTENT CAMPAIGN OF THE YEAR
Tempcover – Data-driven CRM Campaign
COLLABORATIVE CONTENT CAMPAIGN OF THE YEAR
the tree, INK & easyJet – easyJet Traveller
BEST CONTENT SERIES
Gravity Global & Embraer – The Profit Hunter
BEST INTERNAL CONTENT CAMPAIGN OF THE YEAR
Hill+Knowlton Strategies & SIX FI – BOOSTing The Strategy
BEST USE OF DATA IN A CONTENT CAMPAIGN
Champion Communications & MobileIron – Trouble at the Top
RISING STAR IN CONTENT AWARD
Kendra Rogers, psLondon
IN-HOUSE CONTENT TEAM OF THE YEAR
Shell International Content Engine
BEST START-UP AGENCY
Oh My!
SMALL CONTENT MARKETING AGENCY OF THE YEAR
Sponsored by Tribe Global
WINNER – Digital Natives
SILVER AWARD – YRS TRULY
LARGE CONTENT MARKETING AGENCY OF THE YEAR
Sponsored by One Minute Briefs
Rise at Seven
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Our Event Sponsors & Partners
Testimonials
The award nomination is not only a reward for fantastic cross-functional collaboration but demonstrates how Wincanton is driving thought leadership in an industry still traditional in its approach to selling.
Jamie Newton Wincanton
“We’re all super excited to have been shortlisted for this award. It’s an incredible achievement,” says. “We’re lucky enough to have won awards in the past, but it’s the first time the agency, and the team as a whole, has been recognised.”
Giles Chapel
We strive to make content about money and our financial lives as accessible and meaningful as we can for a diverse customer community. We’re delighted the judges have recognised this focus by shortlisting us for both the Finance Content Campaign of the Year and Content Strategy of the Year.
Claudia Rossler Chase
We’re absolutely delighted to be shortlisted for two awards at the UK Content Awards 2024. Our Digital Marketing team works incredibly hard to craft and deliver campaigns that bring real and demonstratable results for our clients. With our technology we can report on campaigns from views all the way through to sales, profit, and return on investment, giving transparent results for our clients. For our Digital Marketing team to be shortlisted for these two awards is fantastic and we’re incredibly proud to have reached this stage.
Samantha Boden Click Dealer
We are delighted to be shortlisted for two UK Content Awards on behalf of our campaign work with West Midlands Trains. It means a lot to the Tribe as it recognises our creativity, hard work, and strategic expertise in content amplification that drives meaningful brand impact. It’s a real testament to the talented team we have, and we’re looking forward to the winner announcement.
Sheridan Okey Tribera
The content team was established less than 3 years ago, so this is the first time the team has put itself forward for any awards. Winning on the big night would be a first for rradar as well. The company has won many awards in recognition of the excellent legal skills in the business, but this is the first chance we have had to celebrate the content and digital tools rradar offers. I am proud of what we have achieved in such a short time. I hope being a finalist at the UK Content Awards is the first of many successes.
Kate Gilliford rradar
Countdown to the EB Entry Deadline!
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