2021 Winners


The 2021 UK Content Awards were presented at a live ceremony on Thursday, July 15. Congratulations to our 2021 UK Content Awards winners!

Winner Assets What Our Winners Say Trophy Shop Book of the Night


RETAIL CONTENT CAMPAIGN OF THE YEAR

Markethinkers & Avansas – Listening to The User’s Voice


FINANCE CONTENT CAMPAIGN OF THE YEAR

Compare the Market & Sticky – Finance Content Campaign of the Year


TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR

Rise at Seven & Parkdean Resorts – Hedgehog Holiday Park


ENTERTAINMENT CONTENT CAMPAIGN OF THE YEAR

Hill+Knowlton Strategies & Activision – Call of Duty: Warzone


NOT-FOR-PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR

WINNER – Frank & March of the Living UK – ‘Meet the Survivors’

SILVER AWARD – Earthtopia & 33Seconds – Building TikTok’s Biggest Eco Community


PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR

University of Plymouth – Plymouth on Demand


B2B CONTENT CAMPAIGN OF THE YEAR

FleishmanHillard UK & Novartis – Recasting Pharma as a top tech talent destination


B2C CONTENT CAMPAIGN OF THE YEAR

Impression & Marmalade – Driving Success in a Competitive SERP Landscape


FASHION CONTENT CAMPAIGN OF THE YEAR

Quill Content (now Jellyfish) – MATCHESFASHION SEO Campaign


HEALTH CONTENT CAMPAIGN OF THE YEAR

Curated Digital & Specsavers UK – Covid-19 Care Hub


CONTENT STRATEGY OF THE YEAR

WINNER – ao.com – Choose AO

SILVER AWARD – Curated Digital & Specsavers UK – Covid-19 Care Hub


SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR

Carousel & Paddington Bear – Inviting families to #PawsWithPaddington


VIDEO CONTENT CAMPAIGN OF THE YEAR

WINNER – Rise at Seven & Parkdean Resorts – Hedgehog Holiday Park

SILVER AWARD – Oh My!, ROAST & Creative Content UK – Get It Right From A Genuine Site


INTEGRATED CONTENT CAMPAIGN OF THE YEAR

Hill+Knowlton Strategies & Smart Energy GB – The Green Aisle


LOW BUDGET CONTENT CAMPAIGN OF THE YEAR

WINNER – The Open University – #OU50words campaign

SILVER AWARD – Katie Lingo – #Write52


INFLUENCER / CELEBRITY CAMPAIGN OF THE YEAR

WINNER – Oh My!, ROAST, Tin Man & Creative Content UK – Get It Right From A Genuine Site

SILVER AWARD – Frank & March of the Living UK – ‘Meet the Survivors’


ROI CONTENT CAMPAIGN OF THE YEAR

Rise at Seven & PlayStation x GAME – Search for the Shapes


CRISIS RESPONSE CONTENT CAMPAIGN OF THE YEAR

the tree & Anglo American – COVID-19 response


OUTREACH CAMPAIGN OF THE YEAR

WINNER – connective3 & Canine Cottages – Doggy Devotion: driving links by raising heartrates

SILVER AWARD – Rise at Seven & pCloud – Invasive Apps


CRM / EMAIL CONTENT CAMPAIGN OF THE YEAR

Tempcover – Data-driven CRM Campaign


COLLABORATIVE CONTENT CAMPAIGN OF THE YEAR

the tree, INK & easyJet – easyJet Traveller


BEST CONTENT SERIES

Gravity Global & Embraer – The Profit Hunter


BEST INTERNAL CONTENT CAMPAIGN OF THE YEAR

Hill+Knowlton Strategies & SIX FI – BOOSTing The Strategy


BEST USE OF DATA IN A CONTENT CAMPAIGN

Champion Communications & MobileIron – Trouble at the Top


RISING STAR IN CONTENT AWARD

Kendra Rogers, psLondon


IN-HOUSE CONTENT TEAM OF THE YEAR

Shell International Content Engine


BEST START-UP AGENCY

Oh My!


SMALL CONTENT MARKETING AGENCY OF THE YEAR

Sponsored by Tribe Global

WINNER – Digital Natives

SILVER AWARD – YRS TRULY


LARGE CONTENT MARKETING AGENCY OF THE YEAR

Sponsored by One Minute Briefs

Rise at Seven