2021 Shortlist


RETAIL CONTENT CAMPAIGN OF THE YEAR

Markethinkers & Avansas – Listening to The User’s Voice

PriceRunner – Using expert reviews as a vehicle to move up the purchase funnel

Rise at Seven & PlayStation x GAME – Search for the Shapes

The River Group & Co-op – Back to Basics


FINANCE CONTENT CAMPAIGN OF THE YEAR

Compare the Market & Sticky – Finance Content Campaign of the Year

Creode & Skipton Building Society – Financial fitness

Verve Search & Paxful – Exposing the scale of TikTok’s finance misinformation

Zenith & NatWest – Putting people before product with The Student Living Index


TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR

VisitBradford – Sparkling Bradford Winter Campaign

FRUKT, MRM & ibis MUSIC – Gigs At Home / #RatherBeTogether

Motive & My Baggage – A Breath of Fresh Air

Rise at Seven & Parkdean Resorts – Hedgehog Holiday Park


ENTERTAINMENT CONTENT CAMPAIGN OF THE YEAR

33Seconds & Sky TV – Art Is…..For Everyone

Havas Media & BBC – I May Destroy You

Hill+Knowlton Strategies & Activision – Call of Duty: Warzone

PlayOJO & Cubaka – Compulsion


NOT-FOR-PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.

Battersea Dogs and Cats Home Content and Social Media Teams – Battersea celebrates 160 years

Earthtopia & 33Seconds – Building TikTok’s Biggest Eco Community

Frank & March of the Living UK – ‘Meet the Survivors’

psLondon & The University of East Anglia – LOVE UEA

Small Films & MCH London – The Responsible Advertising Agency / Power2Inspire – The Virtual Boat Race

Stonewater and BECG – A Safe Place

The Open University – #OU50words campaign


PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR

AB Brand and Marketing Agency & Devon County Council / Proud to Care Devon – Building Devon’s future health and care workforce careers campaign

University of Plymouth – Plymouth on Demand


B2B CONTENT CAMPAIGN OF THE YEAR

AmbitionABM & Fortinet – The Future of Mobility

Blend & Cass Information Systems – The Makings of a Key Player in the Cloud

Champion Communications & MobileIron – Trouble at the Top

FleishmanHillard UK & Novartis – Recasting Pharma as a top tech talent destination

Hanover Communications, Suntory Beverage & Food Gb&I – Launching Ribena Raspberry Rays: A New B2b Co-Creation Opportunity

Impression & Mitrefinch – The Crisis Resource Hub

LinkedIn Marketing Services – LinkedIn Ad Vantage

Maze & Germains – Xbeet enrich 200

Memetic Communications & Eseye – Limitless possibilities: Delivering disruption with IoT

We Influence & Salons Direct – 493% Increase in Assisted Conversions through Content during COVID-19


B2C CONTENT CAMPAIGN OF THE YEAR

Aira & Liberty Games – Driving Connections During Covid-19 with the ‘UK’s Best Home Bar’ Competition

Compare the Market & Sticky – B2C Content Campaign of the Year

connective3 & Comparethemarket.com – Industry leading link building

Impression & Marmalade – Driving Success in a Competitive SERP Landscape

Oh My! & Virgin Media – 30 Seconds to Shine


FASHION CONTENT CAMPAIGN OF THE YEAR

At the judge’s discretion, there will be no shortlist for this category and the winner will be announced on the night.


HEALTH CONTENT CAMPAIGN OF THE YEAR

Curated Digital & Specsavers UK – Covid-19 Care Hub

Hill+Knowlton Strategies & Takeda – I Am Number 17


CONTENT STRATEGY OF THE YEAR

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.

ao.com – Choose AO

Blend & Safetybank – Improving Health & Safety in Industry

Checkatrade – The True Costs of Home Improvements

connective3 & thortful – Achieving a 1000% ROI from organic search

Curated Digital & Specsavers UK – Covid-19 Care Hub

Digital Natives & Breville – Turn On Your Creativity

Impression & AskTraders – A Quality Investment

Make Honey & BioSelf Technology – Sensate II crowdfunding launch

Rise at Seven & Raisin UK – Turning Finance into Fame

The Harmony Agency & OPPO – Find X3 Pro Awaken Colour launch


SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR

Carousel & Paddington Bear – Inviting families to #PawsWithPaddington

Cuckoo Design & English Cities Fund – Valette Square Launch Campaign/Valette Square

Digital Natives & Breville – Turn On Your Creativity

Earthtopia & 33Seconds – Building TikTok’s Biggest Eco Community

Immediate Future & Auto Trader – This is NOT a car advert

JUMP, Havas Entertainment & Giffgaff – Check Your Drawers

Rise at Seven & PlayStation x GAME – Search for the Shapes

Stonewater & BECG – A Safe Place

The River Group – Lloyds Pharmacy

the tree & Arlo – European Strategic Content & Social Account


VIDEO CONTENT CAMPAIGN OF THE YEAR

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.

Arc Studios & Diabetes UK – Know the Symptoms of Diabetes

Digital Natives & Breville – Great Coffee Made Simple

Oh My!, ROAST & Creative Content UK – Get It Right From A Genuine Site

Rise at Seven & GAME x Microsoft – The Next Gaming Influencer

Rise at Seven & Parkdean Resorts – Hedgehog Holiday Park

Small Films & MCH London – The Responsible Advertising AgencyAdvertising Agency / Power2Inspire – The Virtual Boat Race


INTEGRATED CONTENT CAMPAIGN OF THE YEAR

Gravity Global & Embraer – The Profit Hunter

Gravity Global & MAN Truck and Bus – Superhuman

Hill+Knowlton Strategies & Smart Energy GB – The Green Aisle

Rise at Seven & GAME x Microsoft – The Next Gaming Influencer

Rise at Seven & Taylor & Hart – Love is Everywhere

Semetrical & FDM Group – A Creative Content Approach for a Technical Training Giant

Stonewater & BECG – A Safe Place

YRS TRULY & ASUS ROG – React to Survive


LOW BUDGET CONTENT CAMPAIGN OF THE YEAR

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.

Cherish PR & Jeyes Fluid – The Great British Garden Spruce Up

Katie Lingo – #Write52

Motive & My Baggage – A Breath of Fresh Air

The Open University – #OU50words campaign


INFLUENCER / CELEBRITY CAMPAIGN OF THE YEAR

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.

33Seconds & Sky TV – Discussions on Trauma, as depicted in ‘I Hate Suzie’

Born Social & Air Wick – No Scent Like Home

Frank & March of the Living UK – ‘Meet the Survivors’

The Harmony Agency & OPPO – Find X3 Pro Awaken Colour launch

Oh My!, ROAST, Tin Man & Creative Content UK – Get It Right From A Genuine Site

Oh My!, Tin Man & AB InBev – mike’s Hard Seltzer – Don’t Overthink It

PlayOJO & Cubaka – Compulsion


ROI CONTENT CAMPAIGN OF THE YEAR

Born Social & Bravissimo – More Than A Measure

Compare the Market & Sticky – ROI Content Campaign of the Year

Digital Natives & Breville – Great Coffee Made Simple

Markethinkers & Avansas – Listening to The User’s Voice

Rise at Seven & PlayStation x GAME – Search for the Shapes


CRISIS RESPONSE CONTENT CAMPAIGN OF THE YEAR

At the judge’s discretion, there will be no shortlist for this category and the winner will be announced on the night.


OUTREACH CAMPAIGN OF THE YEAR

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.

Aira & Uswitch – Outreaching for New, Quality & Relevant Links using The Top Selling Electric Car Campaign

connective3 & Canine Cottages – Doggy Devotion: driving links by raising heartrates

Rise at Seven & pCloud – Invasive Apps


CRM / EMAIL CONTENT CAMPAIGN OF THE YEAR

At the judge’s discretion, there will be no shortlist for this category and the winner will be announced on the night.


COLLABORATIVE CONTENT CAMPAIGN OF THE YEAR

33Seconds & Vauxhall – Switch It Up Loops

the tree, INK & easyJet – easyJet Traveller


BEST CONTENT SERIES

Checkatrade – The True Costs of Home Improvements

connective3 & thortful – Achieving a 1000% ROI from organic search

Earthtopia & 33Seconds – Building TikTok’s Biggest Eco Community

Gravity Global & Embraer – The Profit Hunter

Impression & DeltaNet International – Reacting to the ever changing news agenda

Oh My! & Virgin Media – 30 Seconds to Shine

Wavemaker & Love The Garden – A quality content series that sowed seeds for business growth


BEST INTERNAL CONTENT CAMPAIGN OF THE YEAR

Bladonmore & LSEG

Hill+Knowlton Strategies & SIX FI – BOOSTing The Strategy

Rise at Seven – The Sauce


BEST USE OF DATA IN A CONTENT CAMPAIGN

Champion Communications & MobileIron – Trouble at the Top

Katie Lingo – Is Your Content Really Worth It?

Markethinkers & Avansas – Listening to The User’s Voice


RISING STAR IN CONTENT AWARD

Dan Daly – LinkedIn

Kendra Rogers – psLondon

Sam Ward – Art of the Possible


IN-HOUSE CONTENT TEAM OF THE YEAR

ao.com – Content Marketing Team

BIMM Institute – Creative and Content Team

Dixons Carphone – Currys PC World Content Team

LinkedIn Content & Social Team EMEA & LATAM – LinkedIn Marketing & Sales Solutions

QinetiQ – Insights team

Shell International – Content Engine


BEST START-UP AGENCY

Make it Social London

Oh My Creative Ltd  


SMALL CONTENT MARKETING AGENCY OF THE YEAR

Sponsored by Tribe Global

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.

Clearhead

Digital Natives

Make Honey Ltd

Motive

The Good Marketer

The Harmony Agency Ltd

YRS TRULY


LARGE CONTENT MARKETING AGENCY OF THE YEAR

Sponsored by One Minute Briefs

Aira

Blend

Impression

Rise at Seven

the tree