2020 Shortlist


B2B CONTENT CAMPAIGN OF THE YEAR

Hanover Communications & Lucozade Energy Watermelon & Strawberry Cooler – Building Retail Success

Memetic Communications & Tessella – AI in the Enterprise: A thought leadership campaign

Sales Promotions – Consumer Electronics LinkedIn Campaign

Speed Communications & BRITA – Life is Better Filtered

Stein IAS & Tetra Pak – Nourishing Ideas

The Think Tank – Asendia 7 Destinations Campaign

 

B2C CONTENT CAMPAIGN OF THE YEAR

Evolved Search & Tap Warehouse – Making a splash with a content-led approach to Search

Frank, BBH & Coolr for Burger King UK – Tiny Tinie Performs Whoppa on a Whopper

Hill+Knowlton Strategies & Gillette – Father’s Day

NSPCC ‘Speak Out, Stay Safe Assembly’ – Nonsense London & Momentum Social

Rumour Mill Creative Communications & Gander – Northern Ireland Gets Gander

 

BEST CONTENT SERIES

Battenhall for DC Comics UK – The DC LEGO Minifigures Tour

Glasgow Science Centre – #GSCAtHome

Hattrick & Tarkett – Rethinking Workplace

Impression & Cuckooland – Modern Day Lullabies

Katie Thompson & Katie Lingo – Write52

Kinetic Communications & Fire Shield Systems – Igniting Waste and Port Fire Suppression

Noise Media Group & Brothers Cider – Instagram Series

The Lucre Group & Mira Showers – Clean Thinking

To The End & Adrian Flux Insurance Services – Forever Cars

Zone & Guide Dogs – Guide Dogs at the football

 

BEST INTERACTIVE CAMPAIGN OF THE YEAR

Campfire & Myprotein – Lean, Mean, Live Quiz

Hill+Knowlton Strategies & Ford – Interventions

Rise at Seven & Under Lucky Stars – If The Light Pollution Cleared

Wildfire & KFC UK – Raising awareness of the new vegan burger

 

BEST INTERNAL CONTENT CAMPAIGN OF THE YEAR

Chrome Productions & AELTC (Harry Kerr) – The Unsung Heroes of Wimbledon

DRPG & Direct Line Group – #ThisIsMe Campaign

DRPG & Gowling WLG – Let’s GO! Campaign

Hanover Communications & Chugai Pharma Europe – Harnessing the Power of Together

UniCredit in partnership with Bladonmore and FinElk – One UniCredit

 

CONTENT STRATEGY OF THE YEAR

The judges decided not to announce a shortlist for this category, the winner will be announced on the night

 

ENTERTAINMENT CONTENT CAMPAIGN OF THE YEAR

Evolved Search & tombola – Taking a bet on a content-led approach

Wildfire, Total Media & Britbox UK – Memeify for Britbox’s UK launch

 

FINANCE CONTENT CAMPAIGN OF THE YEAR

Delineo & The Cumberland – Brighter Banking Campaign

Rise at Seven & AskTraders

UniCredit in partnership with Bladonmore & FinElk – One UniCredit

 

FMCG CONTENT CAMPAIGN OF THE YEAR

Frank for Tomatin – The Lockdown Whisky Festival

One Minute Briefs – KFC

 

FASHION CONTENT CAMPAIGN OF THE YEAR

The judges decided not to announce a shortlist for this category, the winner will be announced on the night

 

HEALTH CONTENT CAMPAIGN OF THE YEAR

Passion Digital & To Better Days – Brand and Product Launch

Stein IAS & Covance – Ingenuity4 the win

 

INFLUENCER/CELEBRITY CAMPAIGN OF THE YEAR

Born Social & Veet – Dermaplaning Product Launch

NSPCC ‘Speak Out, Stay Safe Assembly’ – Nonsense London & Momentum Social

Rise at Seven & MISSGUIDED & Baga Chipz – Level Up Lockdown

 

INNOVATION AWARD

Frank, BBH & Coolr for Burger King UK – Tiny Tinie Performs Whoppa on a Whopper

Noise Media Group & Just Eat – Aromatic Phone Technology

 

INTEGRATED CONTENT CAMPAIGN OF THE YEAR

Everton Football Club & USM – USM Supports Tackling the Blues

Flow Creative & The Mental Health Foundation – Mental Health Awareness Week Campaign

Hill+Knowlton Strategies & Smart Energy GB – The Missing Piece

Impression & Harvey Water Softeners – Making Water Work Harder

International SOS – COVID-19 Insight and Intelligence Campaign

The Think Tank – Asendia 7 Destinations Campaign

 

LOW BUDGET CONTENT CAMPAIGN OF THE YEAR

Autocab – The Safe Taxi & Private Hire Charter

Biscuiteers – The Ice-olation Challenge

Frank for Tomatin – The Lockdown Whisky Festival

Hattrick & Johnson Tiles – #2020TileTapestry

INIT Creative, The Beats Bus & Police and Crime Commissioner for Humberside (PCC) – #Nomoreknives music video

Sales Promotions – Consumer Electronics LinkedIn Campaign

Ski Solutions – ‘Our Kind of Zoom’

Stein IAS & Trelleborg Marine & Infrastructure – Fender Performance

Caravan and Motorhome Club – The Big Little Community Campaign

The Think Tank – Asendia 7 Destinations Campaign

 

NOT-FOR-PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR

Autocab – The Safe Taxi & Private Hire Charter

Flow Creative & The Mental Health Foundation – Mental Health Awareness Week

Glasgow Science Centre – #GSCAtHome

Noise Media Group & Cabinet Office – Coronavirus Lockdown

NSPCC ‘Speak Out, Stay Safe Assembly’ – Nonsense London & Momentum Social

One Minute Briefs – WWF #FightForYourWorld

Roll Nine Productions & Solace Women’s Aid – #StaySafeAtHome

Speak Media & the European Parkinson’s Disease Association – Women and Parkinson’s

 

OUTREACH CAMPAIGN OF THE YEAR

Haringey Council with Casual Films & Haringey Sixth Form College – I’m Out

Noise Media Group & Just Eat – Aromatic Phone Technology

Rise at Seven & GAME – Christmas Tinner

 

PAID CONTENT CAMPAIGN OF THE YEAR

Sales Promotions – Consumer Electronics LinkedIn Campaign

To The End & Adrian Flux Insurance Services – How Victorian Interior Design & Pinterest drove a 37% increase in insurance policyholders

 

PROPERTY & CONSTRUCTION CONTENT CAMPAIGN OF THE YEAR

Hattrick & Johnson Tiles – Locked Down, But Not Out

Kamani Property Group & 3 Heads Agency – Kamani Kribs campaign

Stein IAS & Marshalls – From Start to Finish

 

PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR

Bee Digital & Empiribox – Delivering Science Lessons during Covid-19

Boundless – Public Service Day 2019

GMCA, Modern English & Badger and Combes – United We Stream Greater Manchester

Haringey Council with Casual Films & Haringey Sixth Form College – I’m Out

Noise Media Group & Cabinet Office – Coronavirus Lockdown

 

RETAIL CONTENT CAMPAIGN OF THE YEAR

Battenhall for DC Comics UK – The DC LEGO Minifigures Tour

Evolved Search & Tap Warehouse – Making a splash with a content-led approach to Search

Impression & Cuckooland – Anti Nightmare Mist

Quill & Matches Fashion – Search Optimisation Campaign

Rise at Seven & GAME – Christmas Tinner

 

ROI CONTENT CAMPAIGN OF THE YEAR

The judges decided not to announce a shortlist for this category, the winner will be announced on the night

 

SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR

Boundless – Public Service Day 2019

Campfire & Missguided – #MakeMyFriday

Delineo & Penguin Random House – Wham! George & Me

DMS Media & Lexus UK – Lexus UX Tattoo Car

Fifty Digital & World Rugby – Rugby World Cup 2019

Glasgow Science Centre – #GSCAtHome

Hotwolf & Protect Your Bubble – 2019: The Year Of The Bubble

Kairos Media & KFC UK & Ireland – KFCGaming ‘KFConsole Official Launch’

Noise Media Group & Just Eat – Aromatic Phone Technology Campaign

Stein IAS & The Chip Shop Awards – #SaveCreativeSoul

 

VIDEO CONTENT CAMPAIGN OF THE YEAR

Boundless – Public Service Day 2019

Cubaka & Royal British Legion – Pause

DRPG & Wates – Memories of Mulberry Campaign

Glasgow Science Centre – #GSCAtHome

Haringey Council with Casual Films & Haringey Sixth Form College – I’m Out

Hill+Knowlton Strategies & Gillette – Father’s Day

NSPCC ‘Speak Out, Stay Safe Assembly’ – Nonsense London & Momentum Social

Qumin & FC Barcelona – Spring Into Colour

 

IN-HOUSE CONTENT TEAM OF THE YEAR

Born Social Creative Team

Caravan & Motorhome Club Social Media Team

Storytelling (Lloyds Banking Group)

The Open University

Simply Business Copy and Content Team

Titan Travel In-House Content Team

 

LARGE CONTENT MARKETING AGENCY OF THE YEAR (21 OR MORE EMPLOYEES)

Born Social

Cubaka

Rise at Seven

the tree

 

SMALL CONTENT MARKETING AGENCY OF THE YEAR (LESS THAN 20 EMPLOYEES)

Coterie

Noise Media Group

Sunshine Communications

To The End

TUVA Partners