2018 Shortlist


Retail Content Campaign of the Year 

1000heads & Carphone Warehouse – Chicken Connoisseur meets the S8 campaign 

Best Response Media & Lochcarron – Scottish Clan Battlefield Map 

Boehringer Ingelheim, Eli Lilly with Flipbook Studio & Havas Just  – Relationship between Type 2 Diabetes and Cardiovascular Disease Animations 

Branded3 & Wren Kitchens – Becoming the UKs No.1 Kitchen Retail Specialist 

Digitaloft & Missy Empire – You vs The Kardashians 

Evolved Digital & MattressOnline.co.uk – Bounces Back 

Reprise – Creating Christmas #GiftMagic for The Disney Store 

Tangerine & Iceland Foods – Power of Frozen 


Finance Content Campaign of the Year  

Absolute Digital Media & Wizzcash – Cash In A Wizz! 

Auto Trader – #KnowYourNumbers 

Big Brand Ideas – IDIQ 2018 Making GBG leaders in financial services 

Click Consult & Chill Insurance  – Driving Chill into Pole Position 

Latitude & Medical Travel Compared – Project Queen 

Sound Asleep, AXA PPP healthcare and Bottle 

To The End & Adrian Flux – Forever Cars 

Verve Search & GoCompare.com build Next Gen Cars 


Travel/Leisure Content Campaign of the Year 

BlueGlass UK & Expedia – Mythical Creatures 

Click Consult & Kwik Fit  Know before you go 

Stickyeyes & Hertz Europe – The Ultimate American Road Trip 

The Daffodil Hotel & Spa – Luxury Rollover Campaign 

Untold Agency & Jetwing – The Island Insider 


Entertainment Content Campaign of the Year 

Hope&Glory & Sony – Sound So Loud You Can See It 

Verve Search & Party Casino – Discover What Makes a Hollywood Hit! 

Wilderness Agency & Warner Bros. UK – Instagram Stories 


Not for Profit / Charity Content Campaign of the Year 

bandv on behalf of LEIA – ‘Liam Loves Escalators’ Children’s safety campaign 

Big Brand Ideas & Stockport College – Summer Recruitment Campaign 

Catsnake & Unicef UK (Gifts in Wills) – Generation Campaign 

Click Consult & Oxfam – Dressed by the kids 2017  

eShare – A guide to digital transformation for non-profits   

Hill+Knowlton Strategies and Innovate UK – Women In Innovation 

The Open University – Brainteaser Month Campaign 

The Open University – #iwas Campaign 


Public Sector Content Campaign of the Year 

Flipbook Studio & M-Four – This is Manchester 

Formative Content & CEPI – New vaccines for a safer world 

Hill+Knowlton Strategies and Innovate UK – Women In Innovation 


B2B Content Campaign of the Year  

Formative Content – Tata Consultancy Services Summit Europe 2017 

Fourth Day & APS Group – Putting a price on innovation 

MediaVision & Instant Offices – Outstanding Growth in the Office Space Sector 

Speed – BuzzBites Campaign: Powered by Nestle Professional 

Stein IAS & Ingredion – You are How You Eat. 

Stein IAS & Trelleborg – Engineering a Sea Change 

Tangerine & Jewson – Bricks or Banter 

Tata Consultancy Services – #DigitalEmpowers 


B2C Content Campaign of the Year 

Big Brand Ideas & Trunk – Nextbase ‘Bad Drivers’ 

Digitaloft & Missy Empire – You vs The Kardashians 

Evolved Digital – MattressOnline.co.uk Bounces Back 

Hope&Glory & Sony – Sound So Loud You Can See It 

Ignition Search & Russums – Slicing Through Content Marketing Stereotypes 

MoveHub – The Hipster Index 

Sound Asleep, AXA PPP healthcare & Bottle 

Tangerine & Iceland Foods  – Power of Frozen 


FMCG Content Campaign of the Year 

AmazeRealise & The Saucy Fish Co. – Frozen Just Got Cooler 

Joint & UNILAD – Ultimate Badger Beer Shed 

Reprise & Quorn – Owning Vegetarian Christmas 

Untold Agency & Budvar – Czech Stories 

Wavemaker & McVities – FAST MOVING ENTERTAINMENT   

Wavemaker Content & evian – Wimblewatch LIVE   


Content Strategy of the Year 

1000heads & Carphone Warehouse – Cultural Connections 

Best Response Media & Lochcarron – Scottish Clan Battlefield Map 

Click Consult & Kwik Fit – Know before you go 

Harvest Digital & Bathing Solutions – Identities 

Sound Asleep, AXA PPP healthcare and Bottle 

Tangerine & Iceland Foods – Power of Frozen 

Tata Consultancy Services – #DigitalEmpowers 

Zazzle Media & Start Up Loans 


Social Media Content Campaign of the Year 

1000heads & Captain Morgan – #LiveLikeACaptain campaign 

1000heads & Carphone Warehouse – Chicken Connoisseur meets the S8 campaign 

Big Brand Ideas & Trunk – Nextbase ‘Bad Drivers’ 

Big Brand Ideas & Trunk – Using the C-Word to help save lives 

Commit & LaCie – #InMyElement 

Formative Content & Varkey Foundation – #BestTeacher 

The Open University – Brainteaser Month Campaign 

Wavemaker & McVities – The UKs first dunk off  LIVE!    

Wilderness Agency – Warner Bros. UK Christmas Elves 


Video Content Campaign of the Year 

1000heads & Captain Morgan – #LiveLikeACaptain campaign 

1000heads & Carphone Warehouse – Chicken Connoisseur meets the S8 campaign 

Auto Trader – #KnowYourNumbers 

Big Brand Ideas & Trunk – Nextbase ‘Bad Drivers’ 

Big Brand Ideas & Trunk – Using the C-Word to help save lives 

Flipbook Studio & M-Four – This is Manchester 

Garmin & Tangerine – Lets Drive Campaign 

Hope&Glory & Sony – Sound So Loud You Can See It 

Return & Robinsons Brewery – Old Tom Campaign 


Integrated Content Campaign of the Year 

1000heads & Captain Morgan – #LiveLikeACaptain campaign 

AmazeRealise & The Saucy Fish Co. – Frozen Just Got Cooler 

Auto Trader – #KnowYourNumbers 

Big Brand Ideas & Stockport College – Summer Recruitment Campaign 

Disrupt & House of Marley – Music Culture Influence 

Hope&Glory & Sony – Sound So Loud You Can See It 

Smoking Gun & Oven Pride – Hackmass 

Tata Consultancy Services – #DigitalEmpowers 


Low Budget Content Campaign of the Year  

Best Response Media & Lochcarron – Scottish Clan Battlefield Map 

Big Brand Ideas & Trunk – Using the C-Word to help save lives 

Digitaloft & Inkifi – How Much Are Your Instagram Posts Worth? 

Digitaloft & Missy Empire – You vs The Kardashians 

Panda Liquorice & Smoking Gun – making everyday treats healthy 

Roland Dransfield & The Slate Yard – The Future of Renting 

Visualsoft & Magic Madhouse – Stat Wars 

Visualsoft & Miltons Diamonds – The Watches of James Bond 


ROI Content Campaign of the Year 

Best Response Media & Lochcarron – Scottish Clan Battlefield Map 

Builtvisible & Lastminute.com 

c2c – The Big Day Out  

Digitaloft & Missy Empire – You vs The Kardashians 

Formative Content & CEPI – New vaccines for a safer world 

Hope&Glory & Sony – Sound So Loud You Can See It 

MediaVision & Instant Offices – Outstanding Growth in the Office Space Sector 

The Daffodil Hotel & Spa – Luxury Rollover Campaign 


Influencer / Outreach Campaign of the Year 

1000heads & Carphone Warehouse – Chicken Connoisseur meets the S8 campaign 

1000heads & Wella Professionals – Wella loves Fashion Week 

AmazeRealise & The Saucy Fish Co. – Frozen Just Got Cooler 

Disrupt & House of Marley – Music Culture Influence 

NCS & Kindred – Change Your Summer 

Reprise – Creating Christmas #GiftMagic for The Disney Store 

Tangerine Comms & Pizza Hut Restaurants UK – Making PHR Upload 2017s Sideman 

the tree – Rescue? Restfulness Campaign 


Best Platform / Technology / Tool for Content 

Diabetes.co.uk – Low Carb Program 

Sage & Pragmatic – Sage Advice 

Stein IAS & Ingredion – You Are How You Eat. 


In-House Content Team of the Year 

British Red Cross Web Team 

The Hook 

The PHA Group Marketing Team 


Small Content Marketing Team of the Year

BlueGlass UK 

Digitaloft 

GoldSand Digital 

Latitude Digital Marketing 

the tree 


Large Content Marketing Team of the Year 

Big Brand Ideas 

Evolved Digital 

Stein IAS – Zero-Waste Content Marketing 

Stickyeyes Group 

Tangerine Communications 

Verve Search