Published by isobel.regan@dontpanicprojects.com
Published Date 06.07.2023 
Being up against some of the leading names in the industry, Hurricane Media is honoured to receive four nominations at the UK Content Awards as it reflects the hard work carried out by the team.
Who are Hurricane Media?
John Lanyon and Jon Mowat crossed paths back in 2005, hitting it off instantly. They began working together on projects that quickly caught the eye of creative agencies in London. Before they knew it, the two Js were working with big-name brands like Puma, Panasonic, and HTC. Realising they had something special they started Hurricane Media.
Fast forward to 2016, the video landscape was changing, and they needed to adapt. So they shifted focus by including strategy and planning alongside their core of video production. They provided a complete marketing solution from planning through to creative, production, and activation. This meant clients not only got great-looking videos but ones that would get the job done.
Today, Hurricane’s team includes producers, filmmakers, editors, and creatives who are passionate about delivering excellent service and customer journeys. They take pride in their ability to create content that stands out from the crowd and makes a real impact.
The Nominations
“The marketing industry is constantly changing and Hurricane is always adapting to give our clients what they need. The fact we’ve received four nominations for these important awards is a testament to our hard work” – Jon Mowat, Managing Director
Bupa for Best Health Content Campaign and Best Content Series
Hurricane and Bupa have been recognised for their health content campaign and content series. Mission: Sustainable Health takes viewers on a journey showing how Bupa is leading the healthcare industry to take action towards sustainability.
To maximise search results from the YouTube algorithm, Hurricane developed a media strategy that started with a creative campaign. This strategy worked alongside a paid campaign and organic posts to achieve Bupa’s goals.
The campaign is live and the response has been impressive with results exceeding all targets. The combined views to date are 3.2 million, with an average of 58% of viewers watching to the end of the film, surpassing the YouTube benchmark of 40%.
Here’s what Hurricane’s Creative Director John, Lanyon had to say about the nomination:
“We are delighted to be nominated for the Best Health Content Campaign award for Mission: Sustainable Health. Sustainability is a subject close to our hearts at Hurricane and we are so proud of the campaign we created in collaboration with the team at Bupa. This nomination is a testament to the hard work and dedication of the whole team that brought the campaign together.”
AB InBev for Best Video Content Campaign
This campaign discussed the important topic of diversity and inclusion. Hurricane knew that how they approached it would be crucial.
To launch the AB InBev diversity campaign, they delivered a complete cross-platform social video campaign. Creating a suite of assets that were optimised for key social channels. The content provided an authentic introduction to AB InBev’s policies whilst celebrating their incredible employees.
Overall the campaign received over 4.8 million total impressions and over 1.3 million video views along with a 4.5% uplift in the brands’ consumer reputation score.
“Diversity and Inclusion is such an important issue for big business to address, so we are proud to be nominated for our campaign for AB InBev. That shone a light on their diverse and talented team and brought to life their new D&I strategy. Video is the perfect medium to communicate this message and the campaign was brought to life by an incredible group of creatives, strategists and filmmakers.”- John Lanyon, Creative Director.
Hurricane for Best Small Content Marketing Agency
We are all aware that content is king, and Hurricane prides itself on creating content that tells a story and connects with people.
Despite being a smaller agency, Hurricane has demonstrated innovation, creativity, and a deep understanding of its clients’ needs. The nomination not only acknowledges their past achievements but also highlights their potential for future growth. Here is what the two founders of Hurricane had to say about this achievement:
“Hurricane is working to be at the forefront of an ever-changing industry and we spend a lot of our time thinking about how we can give our clients the best. These award nominations show our hard work has paid off and we’re all looking forward to the awards ceremony.” – Jon Mowat, Managing Director
“Despite Hurricane’s size, we punch well above our weight, working alongside leading global brands and organisations. These longstanding partnerships are thanks to our teams’ stand-out creative thinking and the flawless level of service we offer our clients. We’re so proud to be nominated for this award and we can’t wait for the big night.” – John Lanyon, Creative Director
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