Published by Rebecca Pascual
Published Date 13.06.2024 The JBH team is delighted to be shortlisted for five UK Digital PR Awards for our work with clients Preply, Select Car Leasing and Wethrift.
Being shortlisted in five categories across a range of industries is a massive achievement and testament to the hard work of the JBH digital PR team!
Our nominations:
- DIGITAL PR CAMPAIGN OF THE YEAR ECOMMERCE
- DIGITAL PR CAMPAIGN OF THE YEAR TRAVEL / LEISURE
- DIGITAL PR CAMPAIGN OF THE YEAR AUTOMOTIVE
- DIGITAL PR CAMPAIGN OF THE YEAR B2C
- BEST USE OF CONTENT IN A DIGITAL PR CAMPAIGN
About JBH
JBH was launched in 2013 by three friends and colleagues who wanted to build an agency that was an expert in its field. By transforming from a content agency to a digital PR agency in 2018, JBH has built one of the best digital PR teams in the UK working with consumer brands all over the world to build organic visibility and boost brand fame.
Why just building links isn’t enough
At its core, JBH dedicates itself to delivering digital PR and SEO activity with a focus on performance. The PR, SEO, and content teams working together across each of the agency’s clients ensure that all campaigns refer back to a focused performance strategy, which is determined by such factors as:
- What type of links our clients need within their profile – what are their link gaps compared to competitors and what opportunities are there to secure links their competitors don’t have?
- Where those links should come from looking at a mix of industry and authoritative publications, and where those links should be pointed to on the client’s website for maximum impact. E.g. can we point links to ‘transactional’ pages
- How will the links we earn impact our clients website and brand? We don’t care about earning a quantity of links, we care about the commercial impact of those links on rankings, traffic and sales, plus how the brand is positioned in the process.
At JBH, we’re always trying to tie our digital PR and SEO activity back to brand and commercial objectives to ensure our strategies have real, measurable impact and benefits across the brand.
2024 Award Nominations – Recovery, Relevance and Rankings
Preply – DIGITAL PR CAMPAIGN OF THE YEAR B2C & BEST USE OF CONTENT IN A DIGITAL PR CAMPAIGN
Preply is an online language learning marketplace, connecting tutors to hundreds of thousands of learners in 180 countries worldwide. Using a blend of short and long-term digital PR tactics, we built coverage and links centred around language, culture, and the politeness levels of Brits across the UK for our client Preply.
By optimising our content for search intent and leveraging social media channels, we aimed to draw in a larger audience while delivering a seamless user experience that encourages exploration and engagement.
Our main goal was to support Preply’s internal PR and SEO teams’ aims which were to increase visibility around language learning, and culture, and improve awareness of the Preply brand which has led to these results:
- Securing 9 DR40+ links and 13 links overall within the UK market, thereby significantly strengthening Preply’s link profile and improving search engine visibility.
- Shared with 14 million official LADbible Group Instagram account followers, boasting 75,559 likes and 856 comments
- 100% of links in the target geographic region (UK).
Select Car Leasing – DIGITAL PR CAMPAIGN OF THE YEAR AUTOMOTIVE
The automotive sector is highly competitive, with around 92% of consumers starting their car-buying journey online. Therefore, when creating content campaigns for Select Car Leasing, our teams were focused on stories that reflected the brand’s sometimes niche offering (van leasing) with angles that remained relevant to wider audiences and publications.
Our strategy for Select Car Leasing consisted of a blend of short and long-term digital PR tactics, including reactive pitches, newsroom activity, thought leadership placements, and larger data-driven on-site campaigns. This combination helped to drive links from both high-traffic, high-authority domains, as well as niche publications while opening the brand up to new, untapped audiences.
Over the last twelve months, the results we have produced for Select Car Leasing speak for themselves:
- Exceeded our target link KPI by 262%.
- Increased the number of referring domains linking back to sites by 158%.
- Increased the overall number of page 1 positions by 29%.
- and increase organic traffic by over 14%.
Wethrift – DIGITAL PR CAMPAIGN OF THE YEAR ECOMMERCE
Since commencing our partnership with Wethrift back in 2021 and increasing organic traffic to the site by 258%, our challenge during the past twelve months has been to defend search positions while continuing to grow the brand across wider territories.
Our PR strategy for Wethrift – which has > 76,000 commercial pages – looked at the niche topic areas to focus on, to help us increase visibility across the UK, US, and Australia. These topics were in Fashion, Beauty, Entertainment, Food and Home Interiors.
Through data-driven hero campaigns, newsroom activity, reactive commentary and proactive thought-leadership placements, our work for Wethrift has resulted in:
- Generated more than 200 backlinks to key target pages
- Increased organic traffic by 47%.
- Increased Wethrift’s Share of Search by 72%.
Wethrift – DIGITAL PR CAMPAIGN OF THE YEAR TRAVEL / LEISURE
Our data-led campaign for Wethrift had a simple premise – to give audiences a glimpse into some of the most affordable global cities to travel to based on the cost of flights, the number of passengers, and the average costs of attractions, meals, groceries, drinks, and accommodation within each destination.
The research and data have a wide selection of UK, USA, and Australia-specific visuals to highlight findings in an eye-catching format for publications to showcase on-site. Link highlights for the campaign include Time Out, Metro.co.uk, Yahoo, Express.co.uk, New Zealand Herald, HolidayPirates, Nine.com.au, Daily Telegraph (AU), The Herald Sun, Cheddar.com.
So far, this campaign has resulted in:
- 155 pieces of coverage (90% linked coverage)
- 141 linked pieces of coverage (57% dofollow links)
- 110 links built within the target territories of UK, USA, and Australia
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