2022 Shortlist

Congratulations to our 2022 UK Content Awards finalists.

Finalist Assets

RETAIL CONTENT CAMPAIGN OF THE YEAR

Hill+Knowlton Strategies & adidas – Stay In Play

Contentsquare – Retailers on Retail

Mediaworks & Traidcraft – Building a Sustainable Search Strategy For Fair Trade Pioneers

Oh My! Creative & Buyagift – Blown Away

Ready10 & McDonald’s – Three Fries: Making April Fool’s a Commercial Success

Tangerine & Specsavers – It’s Coming Home

 

FINANCE CONTENT CAMPAIGN OF THE YEAR

AML Group & BNP Paribas Asset Management – ‘Investigator’

Blue Array & GoCardless – Compounding Growth!

Fledge Partners & UNLTD. – Crowdfunding campaign

HDY Agency & V12 Vehicle Finance – Drive with Prime

Impression & Marmalade – Keeping the green light on for learner drivers

psLondon & Bottomline Technologies – Can You Spot the Fraud?

 

TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR

Impression & PaulCamper – Setting up camp in the UK

Oh My! Creative, Tin Man Communications & megabus – The Grand Reunion

Performics @ Starcom & Trafalgar – The World On a Plate

Screaming Frog & InsureMyTrip – Normalising Travel Post-COVID

 

ENTERTAINMENT CONTENT CAMPAIGN OF THE YEAR

33Seconds & Sky – Making Sky TV the Home of Factual Content

Love Island The Morning After Vodcast – ITV2

Wilderness Agency & NOW – Succession’ 2021

 

NOT-FOR-PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR

Centre for Ageing Better – Age-positive image library

Coolr and Quaker Oats – Quaker Oats and Magic Breakfast #FillABowl

Delineo & Greater Manchester Mayor’s Charity – A Bed Every Night

HDY Agency – Hands Against Hatred

Macmillan Cancer Support – Coffee Morning

One Minute Briefs & Robin Cancer Trust – #TalkingBollocks

psLondon & RNID – Mishearing Something?

Ready10 & Cancer Research UK – Charity Shop Sue’s Race for Life

Represent Comms & Royal Highland and Agricultural Society of Scotland (RHASS) – The Royal Highland Showcase

Roll Nine x Solace – #DoSomething

Motive Agency & Guide Dogs – Guide Dogs 90th anniversary social media content

Veg Power – ‘Eat Them To Defeat Them’

 

PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR

At the judge’s discretion, there will be no shortlist for this category and the winner will be announced on the night.

 

MEDIA / PUBLISHING CONTENT CAMPAIGN OF THE YEAR

At the judge’s discretion, there will be no shortlist for this category and the winner will be announced on the night.

 

B2B CONTENT CAMPAIGN OF THE YEAR

BiU & Content Coms – The Energy Advice Hub

Coterie & Atos – Realization for Change

Delineo & Certas Energy – Red Diesel

Differentiated and Softcat – Amplify Your Outcomes for Cisco

Hanover Communications & SBF GB&I – Bringing Sustainability To Life In Convenience

Sage People – Sage People’s ‘HR in 2030’ report

Contentsquare – Retailers on Retail

Perspective Pictures – An Ad Selling You Ads

psLondon & Bottomline Technologies – Can You Spot the Fraud?

Speed Communications & BRITA VIVREAU – H2O: Home to Office

The Think Tank & Asendia – Industries Campaign

Unispace Global – The Reluctant Returner

 

B2C CONTENT CAMPAIGN OF THE YEAR

Coolr and Walkers – Prawn Cocktail Wotsits Return

Evolved Search & National Tyres – Accelerating performance with Digital PR & Content

Hill+Knowlton Strategies & Arla – The Bee Road

Impression & Marmalade – Driving up the SERPs with meaningful change

Oh My! Creative, Tin Man Communications & Indeed – Little Book of Big Triumphs

PUSH Live & Oracle Red Bull Racing – RB18 F1 Car Launch

Red Consultancy & Sky Mobile – ‘Time to 65075’ is the winning line for Sky Mobile

ScanMarker & Channel Bakers – Pop of Color

Screaming Frog & StressNoMore – when content delivers a more than healthy return

Threefold Agency & The Very Group – Very Best AV 2021

 

FMCG CONTENT CAMPAIGN OF THE YEAR

BuzzFeed & Heinz – Tasty x Lea & Perrins Recipe Content Partnership

Coolr and Heineken – #ShearGenius: Heineken or haircut?

Mediaworks & Fentimans – Serving up the Perfect SEO Strategy to Shake Up the Competition

One Minute Briefs & Coca-Cola – #CocaColaFreestyle

 

Health CONTENT CAMPAIGN OF THE YEAR

DAC & Medivet – Pet healthcare advice web optimisation

Hanover Communications & Roche/Chugai – Smashing Misconceptions of Haemophilia

Hill+Knowlton Strategies & GN Hearing – Sivu: Sound of Hope

Prostate Cancer UK – 30-second Risk Checker

psLondon & RNID – Mishearing Something?

Ready10 & Wise Protec – ‘Wear A Bloody Mask’

Screaming Frog & StressNoMore – when content delivers a more than healthy return

The River Group & LloydsPharmacy – HereForSexualHealth

 

CONTENT STRATEGY OF THE YEAR

33Seconds & Sky – Making Sky TV the Home of Factual Content

Aqueous Digital and ScratchSleeves – Baby Steps to Giant Leaps

Castle International – Establishing Castle as a leading crypto marketing agency

Conker Communications & World Netball – Your Netball World

GoCardless – Customer Advocacy Programme

Green Park & Clarins – Beauty Daily

Identity Stories by Coronation Street – ITV

psLondon & RNID – Mishearing Something?

Ready10 & Flora – Get Towns Active

SYLO Communications & Müller UK and Ireland – Share The Love with Müller Corner Creations by Dina Asher-Smith

the tree & Wenzel’s – A growth vision baked into the heart of the community

 

SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR

33Seconds & Sky TV – Landmark Love

Bottle PR & Goodyear – #GoodAllYear with Susie Dent

Hanover Communications & MSD – The power of people: Why #NursesMatter to the lung cancer patient

Hill+Knowlton Strategies & Soap & Glory – Soap & Glory Land

Mindshare & Instagram x Channel 4 – ‘You Do You’

Ready10 & Flora – Get Towns Active

Smoking Gun & Interflora – The Great British Bloom Off

Motive Agency & Guide Dogs – Puppy Predictor social media content

Tangerine & Specsavers – It’s Coming Home

The River Group & Superdrug – Superdrug TV

Wavemaker UK & Counter Terrorism Policing – Virtual Kitchen Table Conversations with Netmums

Wilderness Agency & Southern Comfort – Glitter Up for Mardi Gras

 

PODCAST / AUDIO CAMPAIGN OF THE YEAR

Coolr and Deliveroo – Deliveroo #singyourdialect

FIVERR – NINETWENTYNINE PODCAST

Hanover Communications & FSCS – Protect Your Money with FSCS

Twogether & Sage – Sound Advice: Get year one in business right

 

VIDEO CONTENT CAMPAIGN OF THE YEAR

Chelsea Football Club – Romelu Lukaku signing announcement campaign

Coolr and Pepsi – Pepsi Hero Fizz Campaign

EY3 Media & GMCA & Mayor of Greater Manchester Andy Burnham – GBV Strategy – Is This Ok?

Four Nine & Galaxy Chocolate – Pleasure Beyond Imagination

Gravity Global & Embraer – The Profit Hunter: A Force with Nature

Hill+Knowlton Strategies & GN Hearing – Sivu: Sound of Hope

Hydrogen & Magners – Changing the perception of a drinks brand in 8 weeks

iSiteTV & Currys – We help everyone enjoy amazing technology.

Off the Table – GMB

PUSH Live & Oracle Red Bull Racing – RB18 F1 Car Launch

Shady Dolphin Studios & Tom Morrison SMM – The Battle of Flong

UNSMOKE STORIES – PMI Global Studios at Philip Morris International

 

INTEGRATED CONTENT CAMPAIGN OF THE YEAR

Bladonmore & AAC Clyde Space – Out of this world: breathing new life into an industry veteran

Euro 2020 & Ronaldo Header Challenge – ITV Sport

Gravity Global & Embraer – The Profit Hunter: A Force with Nature

Hill+Knowlton Strategies & HSBC – Nolli Waterman: Finding Her Voice

Oh My! Creative, Tin Man Communications & Virgin Media – Two Hearts Pizzeria

PUSH Live & Oracle Red Bull Racing – RB18 F1 Car Launch

Ready10 & Flora – Get Towns Active

Unispace Global Ltd – The Reluctant Returner

 

LOW BUDGET CONTENT CAMPAIGN OF THE YEAR

Hot Icarus & Manors Golf x adidas – ‘The Beautiful Game’

Screaming Frog & StressNoMore – when content delivers a more than healthy return

Tangerine & Specsavers – It’s Coming Home

WPP Ford Team & Ford Europe – Very Gay Raptor

 

INFLUENCER / CELEBRITY CAMPAIGN OF THE YEAR

Billion Dollar Boy & Walkers – #CrispIn #CrispOut

Oh My! Creative, Tin Man Communications & Get It Right From A Genuine Site, Creative Content UK – Number 1 Superfan

One Green Bean Costa Coffee – Vegan Bac’n Bap

One Green Bean The Body Shop – Reverse Roast

Ready10 & Flora – Get Towns Active

Relatable & Adobe – Creator Collective

Relatable & Waze – Waze knows

 

ROI CONTENT CAMPAIGN OF THE YEAR

Click Dealer – Generating dealerships leads through content

Ready10 & McDonald’s – Three Fries: Making April Fool’s a Commercial Success

 

OUTREACH CAMPAIGN OF THE YEAR

Evoluted & Origym – Outreach, Expert Comments & Gym-timidation

Impression & Funky Pigeon – Reacting to Adele’s new album

MediaVision & Motolegends – Mapping the UK’s Most Dangerous Roads

Mindshare UK & Tyl – The Year of The Start Up

Screaming Frog & Rouge Media – Reactive Content is King

The Audit Lab & UberKinky – Introducing Ruby Payne

 

CRISIS RESPONSE CONTENT CAMPAIGN OF THE YEAR

At the judge’s discretion, there will be no shortlist for this category and the winner will be announced on the night.

 

SPONSORED / ADVERTISING CONTENT CAMPAIGN OF THE YEAR

At the judge’s discretion, there will be no shortlist for this category and the winner will be announced on the night.

 

COLLABORATIVE CONTENT CAMPAIGN OF THE YEAR

BlueCurrent with OPPO – Courting the Colour

Hill+Knowlton Strategies & Soap & Glory – Soap & Glory Land

One Green Bean The Body Shop – Reverse Roast

PUSH Live & Oracle Red Bull Racing – RB18 F1 Car Launch

 

BEST CONTENT SERIES

33Seconds & Sky – Making Sky TV the Home of Factual Content

Chelsea Football Club – Porto Uncovered

Revolution Communications & Mahindra Racing – The Switch

Screaming Frog & InsureMyTrip – Normalising Travel Post-COVID

The Wild & Major League Baseball – Home Plate

 

BEST USE OF DATA IN A CONTENT CAMPAIGN

Evolved Search & National Tyres – Accelerating performance with Digital PR & Content

Impression & PaulCamper – The UK’s Spookiest Places

MediaVision & Motolegends – Mapping the UK’s Most Dangerous Roads

One Green Bean & The Body Shop – Reverse Roast

Performics @ Starcom and Domino’s – Pizza with a Healthy Side of Search

Screaming Frog & Rouge Media – A masterclass in data-led content marketing

 

BEST PLATFORM / TECHNOLOGY / TOOL FOR CONTENT

At the judge’s discretion, there will be no shortlist for this category and the winner will be announced on the night.

 

RISING STAR IN CONTENT AWARD

Ben George – Better Agency

Charlotte Sawkins – Wilderness Agency

Chloe Smith – Blue Array SEO

Izzie Shaw – Mindshare UK

Izzy Atherley – Nonsensical

Jack Wilcock – David Lee Estate & Letting Agents

Katie Leask – Contentsquare

Tom Jeffery – Screaming Frog

 

IN-HOUSE CONTENT TEAM OF THE YEAR

Content Engine @ Shell’s Creative Solutions

Legal & General Group Brand Content Team

PMI Global Studios at Philip Morris International

 

SMALL CONTENT MARKETING AGENCY OF THE YEAR

Nonsensical

Oh My! Creative

 

LARGE CONTENT MARKETING AGENCY OF THE YEAR

Bottle PR

Coolr

Creative Content Works

Fifty Digital

HDY Agency

Impression

The River Group

the tree

Wilderness