2021 Winners
The 2021 UK Content Awards were presented at a live ceremony on Thursday, July 15. Congratulations to our 2021 UK Content Awards winners!
Winner Assets What Our Winners Say Trophy Shop Book of the Night
RETAIL CONTENT CAMPAIGN OF THE YEAR
Markethinkers & Avansas – Listening to The User’s Voice
FINANCE CONTENT CAMPAIGN OF THE YEAR
Compare the Market & Sticky – Finance Content Campaign of the Year
TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR
Rise at Seven & Parkdean Resorts – Hedgehog Holiday Park
ENTERTAINMENT CONTENT CAMPAIGN OF THE YEAR
Hill+Knowlton Strategies & Activision – Call of Duty: Warzone
NOT-FOR-PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR
WINNER – Frank & March of the Living UK – ‘Meet the Survivors’
SILVER AWARD – Earthtopia & 33Seconds – Building TikTok’s Biggest Eco Community
PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR
University of Plymouth – Plymouth on Demand
B2B CONTENT CAMPAIGN OF THE YEAR
FleishmanHillard UK & Novartis – Recasting Pharma as a top tech talent destination
B2C CONTENT CAMPAIGN OF THE YEAR
Impression & Marmalade – Driving Success in a Competitive SERP Landscape
FASHION CONTENT CAMPAIGN OF THE YEAR
Quill Content (now Jellyfish) – MATCHESFASHION SEO Campaign
HEALTH CONTENT CAMPAIGN OF THE YEAR
Curated Digital & Specsavers UK – Covid-19 Care Hub
CONTENT STRATEGY OF THE YEAR
WINNER – ao.com – Choose AO
SILVER AWARD – Curated Digital & Specsavers UK – Covid-19 Care Hub
SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR
Carousel & Paddington Bear – Inviting families to #PawsWithPaddington
VIDEO CONTENT CAMPAIGN OF THE YEAR
WINNER – Rise at Seven & Parkdean Resorts – Hedgehog Holiday Park
SILVER AWARD – Oh My!, ROAST & Creative Content UK – Get It Right From A Genuine Site
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
Hill+Knowlton Strategies & Smart Energy GB – The Green Aisle
LOW BUDGET CONTENT CAMPAIGN OF THE YEAR
WINNER – The Open University – #OU50words campaign
SILVER AWARD – Katie Lingo – #Write52
INFLUENCER / CELEBRITY CAMPAIGN OF THE YEAR
WINNER – Oh My!, ROAST, Tin Man & Creative Content UK – Get It Right From A Genuine Site
SILVER AWARD – Frank & March of the Living UK – ‘Meet the Survivors’
ROI CONTENT CAMPAIGN OF THE YEAR
Rise at Seven & PlayStation x GAME – Search for the Shapes
CRISIS RESPONSE CONTENT CAMPAIGN OF THE YEAR
the tree & Anglo American – COVID-19 response
OUTREACH CAMPAIGN OF THE YEAR
WINNER – connective3 & Canine Cottages – Doggy Devotion: driving links by raising heartrates
SILVER AWARD – Rise at Seven & pCloud – Invasive Apps
CRM / EMAIL CONTENT CAMPAIGN OF THE YEAR
Tempcover – Data-driven CRM Campaign
COLLABORATIVE CONTENT CAMPAIGN OF THE YEAR
the tree, INK & easyJet – easyJet Traveller
BEST CONTENT SERIES
Gravity Global & Embraer – The Profit Hunter
BEST INTERNAL CONTENT CAMPAIGN OF THE YEAR
Hill+Knowlton Strategies & SIX FI – BOOSTing The Strategy
BEST USE OF DATA IN A CONTENT CAMPAIGN
Champion Communications & MobileIron – Trouble at the Top
RISING STAR IN CONTENT AWARD
Kendra Rogers, psLondon
IN-HOUSE CONTENT TEAM OF THE YEAR
Shell International Content Engine
BEST START-UP AGENCY
Oh My!
SMALL CONTENT MARKETING AGENCY OF THE YEAR
Sponsored by Tribe Global
WINNER – Digital Natives
SILVER AWARD – YRS TRULY
LARGE CONTENT MARKETING AGENCY OF THE YEAR
Sponsored by One Minute Briefs
Rise at Seven
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Best Ecommerce Website
2021 Winner
connective3 & thortful
— From challenger brand to industry leader
"12 months ago, online greetings card marketplace thortful were seen as a challenger brand, competing for market share in an industry with significant media spend from big name brands. With a brief to deliver an organic search strategy focussed on improving rankings across core terms, we delivered an integrated SEO strategy so successful that they now capture more than 80% of the 'generic card market. We did this through a campaign combining on-site technical optimisation, and digital PR activity, which drove a nearly 500 links in 12 months.
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Having previously captured 25% of the market, they now rank 1st for terms such as "funny cards", and "rude cards" and second for "birthday cards". They are now the market leader in this category, having overtaken well-established brands such as Moonpig and Card Factory.
These improvements, alongside wider improvements across other occasions, have seen their overall visibility increase by nearly 400% in less than a year. When lockdown came into effect in March, thortful were well positioned to take advantage of the surge in demand for online cards due to their increased organic visibility, and June 2020 saw their most successful trading month on record."
Our Event Sponsors & Partners
Testimonials
“We may not have won but we are so glad we were part of the event. We had the best time celebrating everything we have achieved. “The event was run seamlessly, the food was excellent, the DJ and the musicians were brilliant and a wonderful surprise. A great atmosphere all around!” - Louise Kidby, Head of Content.
Lintbells
“It’s fantastic to receive this recognition from the content awards for the engaging work we’ve worked closely with UST to deliver over the past two years. Producing genuinely exciting content for any B2B consultancy can be a challenge but we were lucky to partner with a client who encouraged us to push the boundaries, ditch the gung-ho consultancy spiel and get to the bottom of what makes UST truly different.” - Daisy Lockheart, Account Director.
The Frameworks
"Generating leads, driving traffic and growing our clients’ businesses is our passion. To be awarded Silver in the Advertising Campaign of the Year category at the UK Content Awards is an encouraging recognition of the unwavering dedication and enthusiasm of The Think Tank team."
The Think Tank
"Our team works really hard, it’s as simple as that, and entering the UK Content Awards meant we could finally give major recognition to that effort outside of just support and acknowledgement of accomplishment from internal leaders."
DesignMyNight
“Despite Hurricane’s size, we punch well above our weight, working alongside leading global brands and organisations. These longstanding partnerships are thanks to our teams’ stand-out creative thinking and the flawless level of service we offer our clients. We’re so proud to be nominated for this award and we can’t wait for the big night.” – John Lanyon, Creative Director.
Hurricane Media
Countdown to the EB Entry Deadline!
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