2019 Shortlist

RETAIL CONTENT CAMPAIGN OF THE YEAR

British Heart Foundation – #BoughtAtBHF

Digitaloft & forward2me – Instagrammable Sneakers

Hope&Glory – Sony and Hope&Glory

Master of Malt – #WhiskySanta

Mischief PR for LEGO Group – Happy Birthday Brick

Propellernet

 

FINANCE CONTENT CAMPAIGN OF THE YEAR

BrandContent – Online Tool Cooks Up How To Create The Perfect Christmas Tree

Digitaloft & Veygo – Driving SEO Success with Digital PR

Edit & Paymentsense – The small business series

Evolved Search – Lending an expert hand to ABC Finance

Evolved Search – Making content count for Money Guru

Itch Media Limited – The Friendly Bank – Metro Bank

Jellyfish & L&C Mortgages – Project Carrot

To The End & Bikesure – Forever Bikes

VideoSmart for Capita – “Pension Benefit Statement Personalised Video”

 

 

TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR

Aira Digital & TravelSupermarket – SuperYOU: The Healthiest Cities Index

Edit & SpaSeekers.com – Global Relaxation

ForwardPMX & Virgin Holidays – Trending Travel Guide

Havas Media & JUMP – Emirates goes ‘Off The Grid’ with All4 – Havas JUMP

Mischief PR for First Choice – Braggage Rights

Propellernet & Celebrity Cruises – Music Mapped

Wolfgang Digital & Arctic Adventures – Building On Bigfoot

 

ENTERTAINMENT CONTENT CAMPAIGN OF THE YEAR

Havas Media, Cake & the BBC – BBC Sounds Launch

Hope&Glory and The Pokemon Company

Mischief PR for Huawei – Waistcoat’s Coming Home

Stickyeyes & LG – A campaign that answered the Call of Duty

 

NOT FOR PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR

Cubo & Youth Hostel Association – “The Adventure Effect”

Historic Royal Palaces – #BoleynIsBack

Media Zoo & The Daily Mile – Getting Children Fit For Life

Realia Marketing & Ashford Borough Council – ‘Snowdogs Discover Ashford’ campaign

Save the Children – UK Save the Children, Christmas Jumper Day

Stein IAS – Somewhere To Believe In

The BHF – Heart of Steel website content

 

PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR

Flipbook Studio & Mfour – Manchester Makes Memories

Hampshire Fire and Rescue Service – Amber’s Warning

Lake District National Park – Reflecting on the Lakes feat Tony Walsh

OST & NHS Royal Papworth Hospital – We Are Royal Papworth

Realia Marketing & Ashford Borough Council – ‘Snowdogs Discover Ashford’ campaign

Wavemaker & Transport for London – Wonderful World of Off-Peak

Zero Suicide Alliance – Suicide – Let’s Talk campaign

 

MEDIA / PUBLISHING CONTENT CAMPAIGN OF THE YEAR

Havas Media & Team O2 – The Gig That Changed My Life

Hope&Glory – Facebook and Hope&Glory

 

B2B CONTENT CAMPAIGN OF THE YEAR

1000heads & Wella Professionals – Wella Passionistas

Atos supported by agencies coterie, Chime, Oliver & Cogent – The Currency of Cyber Trust

Bupa – #OpenUp

Evolved Search – Lending an expert hand to ABC Finance

Formative Content & Centrica – Platform – Talking Energy Tech

Hattrick and Certas Energy – An Alternative Guide To The New Energy Mix

International SOS 2019 Travel Risk Outlook & Business Resilience Trends Watch

MediaVision & Instant Offices – Outstanding Growth in the Property Sector

OST & Kingston Technology – Kingston Cognate

Stein IAS & Trelleborg Marine & Infrastructure – Smart Marketing, Marketing Smart

 

B2C CONTENT CAMPAIGN OF THE YEAR

Aira Digital & RS Components – Bezos’ Billions

Digitaloft & Veygo – Driving SEO Success with Digital PR

Evolved Search – Driving performance for Select Car Leasing

Evolved Search – Making content count for Money Guru

Hope&Glory – Facebook and Hope&Glory

iProspect & Mira Showers – Mira Showers – Cleaning up in Organic Search

Jellyfish and L&C Mortgages – Project Carrot

MediaVision & Fresh Student Living – Exceeding Targets for Organic Growth

Mischief PR and Vodafone – Goldilocks: A Fairytale for the Digital Age

Wavemaker & Original Source – Mattering to Millennial’s

 

FMCG CONTENT CAMPAIGN OF THE YEAR

Digital Natives X Sacla – Make It Sing!

Oppo Brothers & S3 Advertising – #GoodVibrations Campaign

Untold Agency & Budvar – True Bohemians

Wavemaker & Dr. Oetker Ristorante – The Perfect Date Night

 

CONTENT STRATEGY OF THE YEAR

1000heads & Wella Professionals – Wella Passionistas

Accord Marketing & Age UK Mobility – Supersizing Age UK Mobility’s Content

Evolved Search – Making content count for Money Guru

Formative Content & Tata Consultancy Services (TCS)

ForwardPMX – Virgin Holidays: Trending Travel Guide

Hope&Glory – Sony and Hope&Glory

Hope&Glory – The Pokemon Company and Hope&Glory

MediaVision & Instant Offices – Outstanding Growth in the Property Sector

Mid Wales Tourism Cymru & S3 Advertising – Real Mid Wales Campaign

Wavemaker & Original Source – Mattering to Millennial’s

 

SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR

ForwardPMX – Virgin Holidays: Trending Travel Guide

Hatch & RLWC2021 – A Digital Host City Announcement

Hey Honey & JBL – #StartAParty European Campaign for the JBL PartyBox launch with DEPT and GoSpooky

Historic Royal Palaces – #BoleynIsBack

Ketchum & Samsung – #MakeChange

Master of Malt – #WhiskySanta

SEEN Connects x Communicator London, Jack Daniel’s Honey & Jack Honey Influencer Activation

The Open University’s 50 Words for 50 Years

the tree & RESCUE® – A Letter to My Younger Self

Wavemaker x Dr. Oetker – Home Baking Rising to the social challenge: part 2

 

VIDEO CONTENT CAMPAIGN OF THE YEAR

Brighter PR – Join Me In Jamaica – Brighter PR, a FINN Partners Company & Jamaica Tourist Board

ChannelMum.com – Anxiety & Mental Health course

Cubo & Youth Hostel Association – “The Adventure Effect”

DMS Media & Toyota GB – Blind Driver | Start Your Impossible

Hampshire Fire and Rescue Service – Firing off Questions: Mental Health

Hope&Glory – Facebook and Hope&Glory

Hope&Glory – The Pokemon Company and Hope&Glory

Joint & Thatchers Cider – Proving “what cider’s supposed to taste like”

Stein IAS & Trelleborg Marine & Infrastructure – SafeTug 360° Experience

Untold Agency & Budvar – True Bohemians

 

MOBILE CONTENT CAMPAIGN OF THE YEAR

Outwrite Public Relations Ltd, Outwrite PR and the British Eagles – Fly Eagles Fly

Zero Degrees West & Heidi Boston-Thompson at Sony Music Commercial Group, and Rachel Kulhawik at GUPTA MEDIA – Ward Thomas ‘Restless Minds’ UK

 

INTEGRATED CONTENT CAMPAIGN OF THE YEAR

Coterie Marketing – The Currency Of Cyber Trust” Atos, Supported By Agencies Coterie, Chime, Oliver & Cogent

Digitaloft & Veygo – Driving SEO Success With Digital PR

Hampshire Fire And Rescue Service – Firing Off Questions: Mental Health

Hope&Glory – Sony And Hope&Glory

Hope&Glory – The Pokemon Company And Hope&Glory

Media Zoo & The Daily Mile – Getting Children Fit For Life

Mischief PR for First Choice – Braggage Rights

Mischief PR for LEGO Group – Happy Birthday Brick

Pelican Communications & APEAL – the APEAL of steel

Untold Agency & Budvar – True Bohemians

 

LOW BUDGET CONTENT CAMPAIGN OF THE YEAR

British Heart Foundation – #BoughtAtBHF

Digitaloft & forward2me – Instagrammable Sneakers

Hampshire Fire and Rescue Service – Hampshire Fire and Rescue Service – Amber’s Warning

Itch Media Limited – The Best Of British – Permanent Style Blog

Realia Marketing & Ashford Borough Council – ‘Snowdogs Discover Ashford’ campaign

Sompting Abbotts School Brand Awareness Campaign – Using Content to Drive Change

Tangerine Communications & Pizza Hut Restaurants – #IWantYouJack

The Open University’s 50 Words for 50 Years

To The End & Gould Barbers – Cutting through Christmas with an effective brand awareness campaign

Visualsoft & Leader Group – Leader Floors Campaign

 

ROI CONTENT CAMPAIGN OF THE YEAR

Digital Natives X Revolution Beauty – Halloween

GoldSand Digital – iDealership Swarm Marketing Solution

Hey Honey & JBL – #StartAParty European Campaign for the JBL PartyBox launch with DEPT and GoSpooky

Hope&Glory – Sony and Hope&Glory

iProspect & The Body Shop – Charting the rise of veganism through data storytelling

Master of Malt – #WhiskySanta

Stein IAS & Trelleborg Marine & Infrastructure – Smart Marketing, Marketing Smart

Visualsoft & Leader Group – Leader Floors Campaign

 

INFLUENCER/OUTREACH CAMPAIGN OF THE YEAR

1000heads & Google UK – #TeamPixel; Influencer Launch of Google Pixel 3

Digital Natives X Dermalogica – Clear Start x Georgia Toffolo

Hope&Glory – Sony and Hope&Glory

LUYA, Sunset by Australasia Launch

MediaCom North – GARDENA & MBA (MediaCom Beyond Advertising) – #GARDENAMOMENT campaign

SEEN Connects, Jo Malone London & Nano-Influencer Campaign

Talent Village – La Mer #ArriveHydrated

the tree & RESCUE® – A Letter to My Younger Self

 

BEST PLATFORM / TECHNOLOGY / TOOL FOR CONTENT

Aljazeera Media Network – Interactive Live streaming #studioless

GoldSand Digital – SWARM Digital Dashboard

Nucco Brain – True Time Rendering

Talent Village

 

IN-HOUSE CONTENT TEAM OF THE YEAR

ChannelMum.com

Discovery Creative London (Digital)

HomeToGo – Inbound Marketing Team

LV= General Insurance Digital Content Team

Master of Malt Content Team

OST Marketing – Creative Studio

Pickr

 

SMALL CONTENT MARKETING AGENCY OF THE YEAR (UNDER 20 EMPLOYEES)

Blend

BrandContent – Small but mighty

Digitaloft

Fifty-Three Six Media

GoldSand Digital

Realia Marketing – Opportunities to Engage (OTE) Team at Realia Marketing

the tree

Untold Agency

WING

 

LARGE CONTENT MARKETING AGENCY OF THE YEAR (OVER 20 EMPLOYEES)

4040 Media

Aira Digital

Evolved Search

Formative Content

Stein IAS – The Post-Modern Content Marketing Agency

Tangerine Communications